How Showing Up With Enthusiasm Catapulted This Warner Bros. Executive’s Career

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Pam Lifford, president of global brands and experiences at Warner Bros., aligns strategies and increases consumer engagement across the company’s iconic characters and global franchise businesses. She also oversees fan-focused brands DC, HBO and Cartoon Network properties.

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“I was in preparation,” she smiles. “I was able to deliver to the company enthusiasm and the willingness to see things in a different way. People ask me ‘how were you successful there?’ I think my willingness to show up every day with the unknown being so present because things were really rapidly changing.

Fast forward to 2016. Lifford was brought in by Warner Bros. “I got here at Warner Brothers and they were similar to where Disney was in 2000,” she explains. “So, it felt familiar, and I had the ability to have grown.” In her first year, she increased business by 47%. Two years later, she earned her current title. ... [+]

Be prepared. Real success comes from how well you're prepared. It doesn't mean that you have to be the smartest person or the most experienced, but you do have to be well prepared because that's where you can hit the ground running.

 

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