How ‘Promised Land’ creator Matt Lopez created the all-Latino network TV drama

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The California-set ABC family series explores the American Dream in the vein of ‘Succession’ and ‘Dallas.’

Set in the sumptuous landscape of Sonoma Valley with a great-looking cast and juicy storylines bursting with scheming and betrayal, the new ABC series, “Promised Land” joins TV’s tradition of dirty, sexy nighttime soaps ranging from “Dallas” to “Succession.”

“The superpower of the show is that it does check a bunch of those TV boxes — beautiful cars, beautiful houses, beautiful women, beautiful vineyards — but in terms of theme and character, it’s going for something bigger and deeper,” says Matt Lopez, a former attorney and business executive who created the series.

I also had a moment at a Home Depot. I’m a third-generation American and saw these men, day laborers, waiting for someone to come by in a truck. And I thought, “My life is so different from theirs. But the only real difference is the passage of time.” I was staring at my grandparents and their parents. They worked in fields and factories. That struck a chord and I wanted to tell the arc of that American journey.

Q. There are striving immigrants and successful American-born executives. But no drug cartels. How important was that? It’s important for this show to have Latinos on the crew, too. We have Felix Alcala who has probably directed 150 hours of television and then on episode five we have a young Latina filmmaker, Clara Aranovich, and she does not have a lot of episode television and ABC believed in me enough to take a chance on her. It goes to the other departments.

 

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