She declined to be interviewed for this story. Asked why she’s willing to spend so much of her own money to become controller, she responded by email that as an immigrant and woman, she has been underestimated her whole career and has always relied on herself.
“The fact that I’ve put my own money into this race makes me independent, and the voters will never have to question whether I have their best interests at heart.” She’s not the first statewide candidate to take a somewhat “stealth” approach to campaigning, relying mostly on TV ads and mailers to win over voters. But that strategy has its limits.
“Campaigns will always be limited by a finite amount of funds, and how those resources are marshaled are some of the most important decisions a campaign makes. If you’re buying all your ads on TV, you are missing out on people that cut the cord and are on Hulu and Netflix," Shupe said.
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