How MTV VMAs host Doja Cat became 2021's signature pop star

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Doja Cat has gone from online novelty to genre-fluid pop star to host of tonight's MTV Video Music Awards. However, she still remains something of a mystery.

,” her frothy chart-topping disco-pop hit. She’s the face of an elaborate new Pepsi marketing campaign. And Sunday night she’ll host and perform on MTV’s Video Music Awards — perhaps the last of the major televised awards shows with even a chance of attracting a robust and engaged Gen Z viewership.

“Planet Her,” the album Doja Cat released in June, is a commercial juggernaut with five tracks that have each racked up more than 100 million streams on Spotify.

Even the lilting “Kiss Me More,” which has been knocking around the upper reaches of the Hot 100 for months, sounds odder the more closely you examine its squirmy vocal melody.Certainly, Doja Cat — the daughter of a Jewish mother and a South African father — is a beneficiary of the natural eclecticism of the streaming environment, where idiosyncratic tunes can bubble up to Top 40 radio instead of having to fit programmers’ preconceived notions of a hit.

Yet Minaj seemed to lose interest fairly quickly in high-gleam pop, whereas Doja Cat on her third LP appears energized by the idea; she has yet to decide that monster hooks and futuristic grooves can’t be used to carry the cartoon voices and edgelord humor she once deployed in do-it-yourself rap songs like her viral 2018 single “Mooo!”Kacey Musgraves’ new album ‘Star-Crossed,’ the follow-up to her throes-of-love breakthrough ‘Golden Hour,’ chronicles the dissolution of the same relationship.

But then why would she? In an era when performers’ iffy internet histories are routinely weaponized against them, Doja Cat’s resistance to being canceled may rival only‘s. Somebody found old tweets in which she used a gay slur; somebody caught her bantering in a chat room evidently filled with creepy alt-right dudes. Doja Cat apologized, sort of, and said she’d been misunderstood — then she moved on, and we along with her. Even her long-standing professional relationship with Dr.

 

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