How Mike Speiser and Sutter Hill are changing the rules for venture investing

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Investors are taking note of the success enjoyed by Sutter Hill Ventures, a longstanding firm that has gone big on incubating start-ups and growing them fast.

Sutter Hill also helps with recruiting, and can sometimes act like the research and development wing of a company.

, and Speiser and his fellow investors contribute money, too, with no set end date. Instead, a limited partner can invest money for a cycle that lasts a few years, and the limited partner's money remains invested during the next cycle unless it opts out. Sutter Hill decides when to distribute money or company shares to the limited partner. The firm can also invest money into new or existing portfolio companies.

"It's quite rare for a venture firm to be all-in and lead multiple rounds of funding," said Vik Singh, a former Yahoo architect who spent time working on his start-up Infer at Sutter Hill as an entrepreneur in residence in 2009 and 2010.

 

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