How Men’s Hype Bags Became the New Sneakers

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Are men’s statement handbags the new sneakers? Why guys are buying cross-body bags from brands like Gucci and Jacquemus to serve style and status.

last October, Maynard Villaflores, 24, set his alarm for 5:55 a.m. Snoozing was not an option: At 6 a.m., New York brand Telfar was dropping a limited number of its coveted unisex handbags online. “Within two minutes the bags [would] be sold out,” said Mr. Villaflores, a social-media manager in Portland, Ore. He snapped up a mini olive number that he now wears across his chest. “The rush and [hype around the drop] reminds me of buying Jordans,” he said.

Research firm the NPD Group reports that U.S. sales of men’s and unisex handbags were up almost 700% percent in 2021 compared with 2018. And market research firm Euromonitor International expects the global luxury bag and small leather goods market to reach $12.3 billion in 2022.

But if they’re so lucrative, why didn’t brands push men’s bags sooner? Historically, men’s relationship with handbags has been thorny. Once, men routinely wore leather pouches suspended from belts, but demand waned after pockets were popularized in the 1600s. In the 20th century, save briefcases and backpacks, bags were deemed feminine and fussy, and guys who dared carry one were mocked.

 

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I DON'T CARE WHAT DESIGNER NAME IS ON IT, THAT'S A DAMN POCKET BOOK FOR WOMEN. STOP THE F&!ERY.

Nah homie..knock it off..I own kicks..shoes..suits and hats

Stop this right now!

The Wall Street Journal is descending into stupidity and silliness. PLEASE STOP ARTICLES ON MEN'S PURSES. Thank you.

Status You jest.

Cuck life 👜

It's a man bag!

Okay...wait...Fanny packs were a fad that now is considered embarrassing...now you are saying men have handbags called, “hype bags”? No no thanks..if I need to carry a lot of items...using a proper backpack 🎒.

No.

Nope

Joey knew it

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They don’t see how ridiculous they look, can we just have some regular men back again, stop all this nonsense.

Had my crossbody satchel craze 10years ago. My fave (and still have) is a thick canvas satchel with flip cover from The Gap!!. It's amazing for space and looks damn good to this day when worn.

Only gays in america do that !

This article brought to you by Gucci.

Drug dealers and artists popularized wearing designer as a method to flaunt their wealth/success Cross body bags are just a way to put more designer on your body, the fact that they’ve got versatile quotidian utility is just a bonus boon

This isn't a thing in my neck of the woods

Don’t do it guys.

Great idea… don’t have to ask a woman to carry your stuff

No

For style and status I’ve tattooed “Gucci” across my forehead — cheaper than buying a bag, I find

sexysanteey

No.

I will never get this. What's next? Wearing heels?

To tell you the truth it is because they are idiots. No fault in that, it's just how it is.

The end is nigh…

The man's bag started with Joey in friends it's nothing new.

I’m still smiling! It’s been so beneficial trying something new. The step take couldn’t be much better. So glad I came across mariadbates2

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men's handbags are a great alternative between your pockets and a backpack. the obsession with brands is as sad and boring in the handbags market as anywhere else.

Well... Not Really I Prefer The Scottish Look In Hand Bags ✌️❤️😂

gotta check in with MrZackMorris

No

Only women wear purse!

No way

It's a purse

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