How Matthias Piault Stands In The Center Between Fashion And Cinema At The Cannes Film Festival

While Cannes during the film festival isn’t just about films, equally as important are all the events around the action packed twelve days. Every night there are countless dinners, receptions, and at the end of the week the amfAR gala, AIDS’ largest research foundation celebrity dinner. Dior and Chanel have their own beauty boutiques doing hair, make-up and dressing celebrities and influencers as well.

The niche Piault and his team fill for the glamorous side is needed and without it, it could be argued that the baton the festival carries as being the number one international film festival in the world possibly wouldn’t be. For the past twelve years the fashion side, and the service side of what Piault does at the Cannes festival is a marriage that gives the festival its prestige. “We work by word of mouth and we like it like this, but we also like to share what we do,” he states....

This year, because of the pandemic Piault and his team have been operating at a limited level due to France’s restrictions and not at the typical full capacity of years past. But they were able to provide fashion services for celebrities like Hofit Golan, who wore a Lebanese design by Ziad Nakad, as well as for influencer Farhana Bodi, organizing their red-carpet fashion.

“For the last 12-years at the Cannes Film Festival we had a team of twenty people including concierges, drivers, runners, red carpet stylists, make-up artists looking after 50+ clients and their guests in villas, yachts and hotel suites,” notes Kohlbecker. “This year unfortunately the situation was too uncertain and we just had a small team headed up by Matt Piault with 2 assistants.

“We connect people to the Cannes experience. Oftentimes it’s stressful with what we do and working with brands to get the right fashion look for a client for their event can be a challenge,” continues Piault. “But our network is our strength and we do the same with the events.”

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