As a photographer, you know that your job is more than just crafting beautiful images. As with any job, you spend a lot of time on things outside of your main job description. One of the hardest but most important parts of photography is finishing the photos, which means culling and determining which and how many photos to give your clients.
For commercial or editorial photography, most clients will expect a tightly edited and refined gallery. You’re the expert so often they want you to determine what the best images are and reduce their own decision-making. Conversely, couples or families may care less about the technically perfect image and instead just want a variety since their favorites aren’t always the best photos.To serve your client well, you’ll need to think about what the client needs from the shoot.
The same phenomenon happens for your clients — the bad images will water down the good ones. You want them to be impressed by how many great images you have, not struggling to search for a few they like in a sea of mediocrity.Every photo you deliver is a photo you have to edit, upload, and send. If you can be ruthless in the culling process you can save yourself a lot of time editing. In fact, getting good at culling can be one of the biggest timesavers when it comes to editing.
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