How June Ambrose Changed the Relationship Between Hip Hop and Fashion Forever

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She's spent 30 years making artists like Missy Elliott and brands like Puma stand out, but she's just getting started when it comes to the 'Juniverse.'

's vinyl balloon suit in "I Can't Stand the Rain." While polarizing and risky at the time, these looks — often done in collaboration with legendary director Hype Williams — would go on to define the artists who wore them, and the relationship between hip hop and fashion.

The barrier-breaking mother of two is just getting started when it comes to expanding the "Juniverse," as she calls it. Read on to find out more about her future goals , as well as where her love of fashion and artist development began, how she developed her signature aesthetic, the big risk that could've cost her her career, getting big fashion houses to take hip-hop seriously, and her advice for the next generation.Totally my adolescence.

But prior to that, I found myself in financial investment banking in the research department, which really is such an important part of my journey because financial literacy isn't always something that we think about, especially as creatives. But that would play a huge part in how I went after my entrepreneurial endeavors and how I started my own business because I understood the importance of how finance would really play in sustaining a career.

Genres were a big thing. I was very curious about how different genres and cultures were being perceived, and I wanted to disrupt that and change that narrative.

But I didn't take the attitude like, 'I don't need to ever collaborate with you.' I was just trying to shape the narrative so that we could get to a place where wecollaborate. I knew that they had resources that we didn't have. I knew that they had the ability and the bigger financial backing to make it more of a global conversation. I just wanted to get their attention, and we did. So once we were able to do that, I definitely doubled back.

Some of the music videos had such great ideas. I remember designing a plastic-covered nylon suit for Puffy and Mace. And Dolce & Gabbana did it the next season on the runway, you saw plastic-covered nylon. Missy Elliott did a whole plaid golf look for the MTV Awards one year. Then you saw Dior doing plaid with cleats.

 

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