The Honest Company, Jessica Alba

The Honest Company, Jessica Alba

How Jessica Alba uses facts and data to combat naysayers and build her nearly $1 billion company

How Jessica Alba uses facts and data to combat naysayers and build her nearly $1 billion company. (via @CNBCMakeIt)

9/19/2021 8:33:00 AM

How Jessica Alba uses facts and data to combat naysayers and build her nearly $1 billion company. (via CNBCMakeIt)

Actress Jessica Alba on how she dealt with naysayers while building the Honest Company, her consumer products company currently worth nearly $1 billion.

.In the years since, she's had to work to combat the naysayers, developing a strategy to address critics with concerns about her business acumen. Alba, an Honest Company co-founder, also serves as chief creative officer and sits on the company's board.

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"I love facts and data," Alba recently toldPeople. "So whenever there's a naysayer with a laundry list of why everything shouldn't happen, I love asking questions. 'Oh really? Why couldn't this work?' And then you collect all the data that you need to come in and hit them over the head with it."

The preparation strategy works especially well, Alba added, when you control your demeanor while asking those questions. "If you deliver it with a smile, it's just facts," she said.Alba's advice is simple, but definitely not easy — a fact the 40-year-old mother of three acknowledged, recalling the sleepless nights and weekends of Honest Company's early days. It's difficult to put a smile on your face when you're exhausted, but Alba said the sheer amount of work was necessary to get the company off the ground: "Every detail mattered."

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