How hoarding saved Black Friday

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For months, there have been warnings to shoppers: Get through your holiday to-do list early. But bigger companies are starting to send a different message.

A version of this story first appeared in CNN Business' Before the Bell newsletter. Not a subscriber? You can sign up right here. You can listen to an audio version of the newsletter by clicking the same link.London For months, there have been warnings to shoppers: Get through your holiday to-do list early. Wait until Black Friday or later, and you may not be able to find what you want.

But as stores prepare for the peak of the most important season for retailers, bigger companies are starting to send a different message: You may not have to worry about empty shelves after all.What's happening: Anxious about huge shipping delays, large chains have been stocking up on products for months.

 

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What is wrong with having a non-materialistic Christmas? Is it possible to enjoy the holiday with only a couple gifts? Enjoying the opportunity to spend it with loved ones?

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