How HBO Max’s ‘The Hype’ Offers a Modern Take on the Fashion Competition Show

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Judges Marni Senofonte and Beth Birkett share insight on the hbomax reality show that’s focused on streetwear.

Fashion competition shows have largely focused on the industry as a whole, but now HBO Max is giving a closer look at one of the more popular facets of fashion: the streetwear industry.

The show’s diverse group of designers includes Justin Mensinger of Justin Mensinger, Timeekah “Murph” Murphy of Alani Taylor, Jolleson of Jolleson, Kai Nguyen of Lumiéres, Paije of Front Paije Design, Camila Romero of Deadblud, Blu of Wntd Apparel, Caroline Bentley Noble of Avenue C, Alan King of AKings and Wole Olosunde of Against Medical Advice.Like other fashion competition shows, each week the contestants are given design challenges they are expected to finish in a short amount of time.

“Even though the challenges were different every week, they were to challenge [the designers] to work within [their] own collection,” Senofonte said. “At the end of the show, you have a body of work and it’s not just a bunch of random stuff.” Another challenge the judges had when critiquing the looks was focusing on the week’s challenge rather than judging the designer based on their entire body of work.

 

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