Who knew there were so many die-hard L.L. Bean lovers out there?
Unlike many American companies that claim to be heritage brands, the 109-year-old L.L. Bean really is.
The rollout on Wednesday was the first of what will be three consecutive weekly drops. Twenty-eight “Pre-Loved” garments spanning from the 1960s to today are being sold online and 120 more are up for grabs at the L.L. Bean flagship in Freeport, Maine.
The next round will feature “unique” knitwear, like its 1980s-era Norwegian sweater and Polar Bear sweater. The third drop will play up pre-worn colorful outerwear like an olive green Bean Down Mackinaw jacket from the 1970s. Selling vintage was a first for the 109-year-old heritage brand.
Meanwhile, last month New York-based wear designerTodd Snyderunveiled his second collaboration with L.L. Bean, updating classics derivative of “Cast and Blast” (as in fishing and hunting). A mash-up of the brand’s Norwegian sweater is among the pieces. Last year Snyder created a sampler of his favorite archival pieces through the decades, which turned out to be one of the designer’s most successful partnerships. headtopics.com
Author Hunter Thompson referenced the brand in “Fear and Loathing in Las Vegas,” but “The Official Preppy Handbook” deemed L.L. Bean “nothing less than Prep mecca. Netflix viewers of “Luke Cage” may have caught the passing reference to L.L. Bean.During the first L.L. Bean pre-worn drop, shoppers snapped up such $50 finds as a canvas shirt, a checkered shirt and two chamois shirts — one in green and the other in camel. Bigger spenders plunked down $125 for Maine Guide shirts — one in red and black and the other in green and black — a Trail Model vest and Bean’s Game vest.Read more: WWD »
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