The still-hot sales of Nike and Jordan collaborations with Travis Scott and J Balvin, Yeezy’s continued dominance for Adidas, and Reebok and New Balance becoming formidable players in the sneaker fray is evidence that sneakers remain popular. But that doesn’t mean loafers, brogues and Chelsea boots are far behind.
Diard said the Deckers x Lab program began in early fall 2020 to push new innovation and developments and to serve as an incubator. Sneakers comprise 55 percent of footwear sold to men, and 35 percent of the women’s market, he said. “Today, most people won’t need a dress shoe,” said Wolf & Shepherd cofounder Justin Schneider. “Maybe men will when they go back to work, but more than ever they will default to comfort.”
“When we started making dress shoes, it was all built around the same process we’d use to make an athletic shoe,” Schneider said. Wolf & Shepherd shoes have attributes like modified toe springs typically found in track spikes, soft leather uppers altered by vegetable oil, and carbon frames in place of cork and resin. Schneider said they analyzed the dynamics of heel striking and took a problem-solving approach to the shoes’ designs to ensure comfort.
“The category traditionally took pride in making products the same way for the last 200 years, but they kill your feet,” said Peters. “On the other hand, the comfort brands are typically very clunky and geared towards an older audience. So we asked, is there a combo here we can go after?
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