Photographer Raymond Hong at his Rainbow Photography studio in Chinatown, which he’s owned since 1990, on Tuesday, May 17, 2022.
“After the digital camera , I stopped the service because the volume of the orders is not enough,” Hong said. “The one-hour photo machine needs 30 rolls a day. If not, the chemical goes bad. Every time I changed the chemical, it cost me $100… The machine itself was $75,000.” The photographers face a challenge in the age of social media because so many people believed that learning a few tricks on their iPhones meant they were suddenly an amateur photographer, Hong said.
A second challenge was a change in behavior from normal clientele. The demographic, primarily made up of Chinatown’s residents and patrons who appreciate the skill of an accredited cameraperson in taking their traditional portraits, no longer dropped in to the Sacramento and Stockton studios for two reasons: Inflation and disease.
“That money helped a lot, and my landlord is so nice. I am going to be grateful to him all my life,” Hong said. “He cut my rent 50% and still gives me 25% off.”
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