How BTS and Its ARMY Could Change the Music Industry

9/30/2020 6:30:00 PM

Following the release of #Dynamite, @BTS_twt’s first all-English single, Spotify reported a 300% spike in new listeners to the group

Dynamite, $Alchemy_Keywords

Following the release of Dynamite , BTS_twt’s first all-English single, Spotify reported a 300% spike in new listeners to the group

It was just a year ago that BTS’ Love Yourself: Speak Yourself tour was selling out stadiums all over the world. Each night of the 20-date trek, which grossed $116 million, a total of nearly a mill…

BTSIdol worship is by no means a new concept in pop music — remember John Lennon’s provocative statement in 1966 that the Beatles were “more popular than Jesus”? — but there’s something about BTS that turns fandom up to 11. The global brigade of BTS acolytes is collectively known by the acronym ARMY, short for Adorable Representative MC for Youth, a moniker chosen by

To understand the scope of BTS Inc.: An influential 2018 study by the Hyundai Research Institute estimated that the ripple effects from the boy band’s ecosystem contribute roughly $4.9 billion annually to South Korea’s GDP, on track to generate more value over 10 years than the Pyeongchang Winter Olympics. The study gauged that in 2017, one in 13 visitors to the country came for BTS-related pilgrimages. That ratio may soon be growing. Spotify has reported a 300% spike in new listeners to the group since the Aug. 21 release of “Dynamite,” BTS’ first all-English single.

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BTS_twt Disappointed to see that not all of the members received fair editorial treatment in mag. Why did the j-hope, RM and Suga receive 1/4 page tabloids, and the others receive full page? If you don’t want angry Army comments, give equal coverage to all members bts_bighit BigHitEnt BTS_twt I really enjoyed this article! Well written, informative and strong! Thank you, such great journalism is rare! 💜💜💜

BTS_twt Can we stop with The BTS PLEASE BTS_twt ❤️😍 jhopesbestie BTS_twt Don't mind me, just making the picture my desktop wallpaper BTS_twt Thoroughly enjoyed reading this article, and let’s not forget about the photos 😉 Thank you 💜💜💜 BTS_twt 💜💜💜💜 BTSJinVocalKing BTS_twt My love 😍 there’s no one more loyal to ARMY than Kim Seokjin 🥰❤️❤️ 방탄소년단 SEOKJIN JIN 진 김석진 석진 방탄진 방탄소년단진 BTS BTSJIN KIMSEOKJIN ジン BTS_twt

BTS_twt BTS_twt I love BTS💜Talento y arte en estado puro...BTS!!!!!!!!!! BTS_twt Thank you for changing the color of the texts in the article 💜 Let's celebrate listening Dynamite BTS_twt Great article 💜👏🏾👏🏾

BTS Kicks Off 'Tonight Show's 'BTS Week' With Special PerformancesBTS Kicks Off FallonTonight's 'BTS_twt Week' With Special Performances of ' Dynamite ' and 'Idol' FallonTonight BTS_twt bts idol Jungkook Sugakookie_luv FallonTonight BTS_twt Jungkook stole the show and our hearts with it😭🔥. He trended 1 worldwide and in the US!. His duality is INSANE!. The way he was looking fresh and cute in dynamite,but then came with the man bun,exposed chest and powerful stage presence in idol that left the fandom speechless! FallonTonight BTS_twt jungkook jk 정국 BTS_twt 🐰💜🐰💜🐰💜🐰💜🐰💜🐰💜

BTS_twt N.O. Yeah, it's this article :) The title is 'How BTS and Its ARMY Could Change the Music Industry', so please focus on BTS_twt and remove unrelated group which doesn't relate to BTS's music career at all. BTS_twt 🥺💜💜💜💜💜💜💜 sorafirstlove BTS_twt How we are changing it little by little

BTS_twt 😍 BTS_twt ازاوجييييي BTS_twt Horrible rubbish band 🤢🤢 BTS_twt BTS_twt BTS_twt NAMJOON SEOKJIN SUGA JHOPE JIMIN TAEHYUNG JUNGKOOK BTS BTSARMY ARMY BTS_Dynamite stayhomechallenge BTS_twt I Love Kim Namjoon 💜💜💜 I Love Kim Seokjin 💜💜💜 I Love Min Yoongi 💜💜💜 I Love Jung Hoseok 💜💜💜 I Love Park Jimin 💜💜💜 I Love Kim Taehyung 💜💜💜 I Love Jeon Jungkook 💜💜💜 I Love BTS 💜💜💜 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 BTS_twt

Big Hit IPO makes BTS millionaires and their producer a billionaireAll seven members of boy band BTS have become multimillionaires after their label, Big Hit Entertainment, pulled off South Korea's biggest stock market listing in three years. BTS and Obama turned my son Gay! But its supposed to be about the music, not money... *sarcasm* I guess whiteface is cool tho

BTS_twt I Love Kim Namjoon 💜💜💜 I Love Kim Seokjin 💜💜💜 I Love Min Yoongi 💜💜💜 I Love Jung Hoseok 💜💜💜 I Love Park Jimin 💜💜💜 I Love Kim Taehyung 💜💜💜 I Love Jeon Jungkook 💜💜💜 I Love BTS 💜💜💜 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 BTS_twt BTS_twt BTS_twt NAMJOON SEOKJIN SUGA JHOPE JIMIN TAEHYUNG JUNGKOOK BTS BTSARMY ARMY BTS_Dynamite stayhomechallenge

BTS_twt The messy article again. Just share the pictures. BTS_twt Hermosos, perfectos, únicos 💜💜💜💜💜💜💜 BTS_twt I'm not crying..it's just that my eyes are precipitating 🥺 BTS_twt legends BTS_twt 💜 BTS_twt Please respect Korean culture, Koreans, and BTS by removing 'BTS' and their names in red from social media and the video playing on the site page of the cover article. Living names in red means death, life threats, illnesses, and other misfortunes upon them in Korean culture. +

BTS_twt They've already changed the music industry. They changed the music 3 years ago. BTS_twt Really disappointed with this article. Why would you consult a religious expert? ARMY actually isn’t a cult. Or compare BTS once again to a white western group? They aren’t the next anything, they’re brand new and amazing and no other western artists has ever done it like them

BTS Members Become Millionaires, Producer Now BillionaireAll seven members of BTS are now millionaires and their producer is a billionaire. Damn just now? Aren't they like the biggest group in the world? South Korea biggest trading stock is a music company? I'm surprised about that too lol If they were Americans they’d be closer to billionaires

btscaughtme BTS_twt NO TIME TO DIE MUSIC VIDEO BTS_twt It has strange things like the theme of religion and put other groups in an article of BTS BTS_twt Me while reading this. 😱🤯 BTS help south korea men BTS_twt Wow Esta Fotografía es superior, me encanta. Los 7 se ven tan empoderados BTS_twt i assure you we are not a cult or something

BTS_twt Im confused how you can write about BTS but not about what makes BTS...BTS. Nothing about their music, their message, their genuine lyrics. 😞 Learn all you need to know in the BTS guide 💜 Docs: PDF: BTS_twt Yessssss BTS_twt welcome to all the new listeners 💜 thank you for giving bts a chance, it'll be the best decision of your life ✨💜

BTS Label Big Hit Valued at $4 Billion After Pricing IPO at Top of Range.BTS_tw's label BigHitEnt priced its initial public offering at the top of its target range and is on track to go public by the end of the year. BTS_TW BigHitEnt who is that? Use the right acc. BTS_twt or bts_bighit BTS_TW BigHitEnt Please tag BTS_twt So unprofessional and xenophobic BigHitEnt Don't make us lose our temper plz. The is BTS_twt . THIS APP EVEN SHOWS THE RECOMMENDATION. HOW CAN YOU GET THAT WRONG FOR 1 ARTIST!

BTS' 'Dynamite' Dominates Both of Billboard's New Global Charts, Justin Bieber's 'Holy' Starts in Top FiveBTS&39; &39; Dynamite &39; spends a second week at No. 1 on the Billboard Global Excl. U.S. chart and rises from No. 2 to concurrently crown the Billboard Global 200. BTS_twt Congrats BTS 🎉🎉💜💜💜💜💜💜💜 BTS_twt PAK 💜😎 BTS_twt ALL KILL ON BILLBOARD 😎 BTS_twt

Countdown to Cover: BTS Talks ‘Dynamite’ Chart Success Ahead of Wednesday RevealThe K-pop group BTS is riding a global wave of popularity to new heights. The seven members — Jungkook (real name: Jeon Jung-kook), V (Kim Tae-hyung), Jimin (Park Ji-min), J-Hope (Jung Ho-seok), RM… BTS_twt Aaaaaaaaaaa....!!!!!!!! 💜💜💜💜💜💜💜 BTS_twt BTS_twt omg sí BTS_twt A COVER OMFGGGG

How BTS and Its ARMY Could Change the Music Industry By Photographs by Hong Jang Hyun It was just a year ago that BTS ’ Love Yourself: Speak Yourself tour was selling out stadiums all over the world.of 'Dynamite' and 'Idol' By 12:32 PM PDT, September 29, 2020 MTV definitely didn't disappoint on Monday, when they started their week of performances on The Tonight Show Starring Jimmy Fallon with an incredible virtual performance of"Idol.Hong Kong (CNN Business)All seven members of boy band BTS have become multimillionaires after their label, Big Hit Entertainment, pulled off South Korea's biggest stock market listing in three years.9/28/2020 9:48 AM PT Getty It pays to be in K-pop .

Each night of the 20-date trek, which grossed $116 million, a total of nearly a million ticket buyers around the planet witnessed a thumping opening liturgy at the top of the K-pop band’s set in the form of the song “Dionysus.” As flames shot up from the stage, seven figures emerged in supplicant white amid Greek columns and a long altar. Earlier in the show, they also appeared in a video with Fallon and his house band, The Roots, all of them performing their hit song,"Dynamite. Rapper RM (full name: Kim Nam-joon) led the way, twirling the staff of the titular mythical deity, as group mates Jin (Kim Seok-jin), SUGA (Min Yoon-gi), j-hope (Jung Ho-seok), Jimin (Park Ji-min), V (Kim Tae-hyung) and Jung Kook (Jeon Jung-kook) flanked him in a display of choreographed precision.8 trillion won ($4. The crowd, reaching peak pandemonium in a night full of deafening screams, made willing maenads and satyrs, transported by the band’s presence. They just took the top spot on the Billboard Hot 100 chart for the third time with"Dynamite," and broke a couple of major records. An anthem about rebirth and self-discovery through the ecstatic collective experience of music was received as intended — as if from the gods..

Hong Jang Hyun for Variety Idol worship is by no means a new concept in pop music — remember John Lennon’s provocative statement in 1966 that the Beatles were “more popular than Jesus”? — but there’s something about BTS that turns fandom up to 11. 1 in almost two years since Maroon 5's"Girls Like You" featuring Cardi B, and the first song to top Digital Song Sales for five weeks since Lizzo's"Truth Hurts. The company is run by CEO Bang Si-Hyuk, a longtime music producer who is credited with creating BTS and setting it on the road to stardom in 2013. The global brigade of BTS acolytes is collectively known by the acronym ARMY, short for Adorable Representative MC for Youth, a moniker chosen by Big Hit Entertainment , the company that launched the band. ARMY comprises the lion’s share of a Twitter audience that’s 29. The K-pop boy band is releasing their highly anticipated album, , on Nov.2 million followers strong, more than triple that of any other K-pop group, and growing daily.Bang gave each of the BTS band members 68,385 shares in August. BTS’ Instagram presence of 30. BE (Deluxe Edition) will impart a message of healing to the world by declaring,"Even in the face of this new normality, our life goes on," they said in a statement. The deal is South Korea's largest stock market listing in 3 years.

6 million followers (also rising rapidly), is trailed closely only by YG Entertainment’s Blackpink, at 29.3 million. ET spoke with BTS in August, when they talked about recording"Dynamite," their first-ever English-language song. The shares start trading on October 15. “It is because ARMY exists that we exist,” Jin says. To understand the scope of BTS Inc."We decided to do it.: An influential 2018 study by the Hyundai Research Institute estimated that the ripple effects from the boy band’s ecosystem contribute roughly $4. The band, whose name stands for"Beyond the Scene," is known for its legions of loyal fans around the world, who call themselves the"ARMY.

9 billion annually to South Korea’s GDP, on track to generate more value over 10 years than the Pyeongchang Winter Olympics.. The study gauged that in 2017, one in 13 visitors to the country came for BTS-related pilgrimages. That ratio may soon be growing..The band's success has helped Big Hit carve out a lucrative empire. Spotify has reported a 300% spike in new listeners to the group since the Aug. 21 release of “Dynamite,” BTS’ first all-English single. in this current situation, the pandemic.

The BTS boom has also driven Big Hit to launch an IPO in October projected to raise some $811 million.7 billion won ($84 million) in operating profit. (Each BTS member will be awarded shares worth approximately $8 million."When we first listened to the demo, we just loved it.) Of Big Hit’s revenue in 2019, 97.4% was generated by BTS, including $130 million worth of T-shirts, cosmetics, dolls and other merchandise. This video is unavailable because we were unable to load a message from our sponsors.BTS did a Tiny Desk concert that may surprise youThe company derived 97% of its revenue from BTS last year, it said. The numbers are no accident.

The South Korean government began investing strategically in the arts and the digital economy to help steer the country out of the 1997 Asian financial crisis. Embed Code. On the heels of “Parasite” sweeping the Oscars, the worldwide success of BTS may be another sign to the West that Seoul might be the center of a new force in creative production. They dropped their first full-English song"Dynamite" in August. Big Hit, and the K-pop music bus­iness in general, have proved just how much a band, and a company, can prosper through a direct-to-consumer relationship, driven by digital platforms and dedicated apps with lots of behind-the-scenes content that keeps fans emotionally involved. It’s engagement on a scale that no Western artist has ever achieved, despite decades of radio promotion and the best retail strategy. For the global music industry, the band’s success has meant a serious rethink of how a record company — in BTS’ case, Sony Music’s Columbia Records, which distributes the group’s music in the U.— Julia Hollingsworth and Michelle Toh contributed to this report.

S. (though the band is not signed to the label) — builds and maintains a fan base. You could almost look at it as a collaborative arrangement: As music is being made in real time, decision-makers and strategists at Big Hit and Columbia are taking in and processing the comments and views of ARMY and pivoting accordingly. “It creates a self-sustaining engine that, eventually, becomes hits perpetuating more hits,” says Neil Jacobson, a former president of Geffen Records who runs Hallwood, a talent agency for producers and songwriters. “A label wants that fan connection happening all the time so that they can consistently release and promote music.

But in the past, there h ad always been intermediaries that labels had to talk to in order to manifest exposure. Now, there is a mechanism for an artist to speak directly to their fans. That didn’t exist before, and it has turbocharged the process.” It’s all led to this “Dynamite” mo­ment: The single has sold nearly 700,000 adjusted song units since its release — good for a gold record certification by the RIAA. The song is quickly becoming the band’s biggest radio hit to date (without a featured artist, it’s worth noting), and represents a significant breakout beyond its core audience.

After that, will Grammys follow? “They check all the boxes,” says Jenna Andrews, the vocal producer on “Dynamite” who also serves as an executive at Sony’s Records label. “I’ve never seen anything like BTS in terms of singing and dancing. This is just an indication of what’s yet to come. They’re going to take over the world.” Kathryn Lofton, Yale University professor of religious and American studies and author of the book “Consuming Religion,” says that the bond BTS has with its ARMY is different from the typical singer-fan connection because “BTS’ driving commitment is to their relationship to the fan group, to the manufacturing of their communal joy for you to participate in.

” It’s why she views BTS as “a religious project; they are seeking to make a togetherness that you can’t stop wanting to be a part of.” Lofton also makes a point of distinguishing ARMY from the groupies associated with Beatlemania. Sure, BTS fans know the hagiography and backstory of each member, but everything about the band’s output prioritizes the collective over the individual. The band itself has certainly leaned into the comparison with the Fab Four. For instance, it re-created the iconic moment of the Beatles’ 1964 debut at the Ed Sullivan Theater last May on “The Late Show With Stephen Colbert” — in a black-and-white segment that showed the K-pop band performing as mop tops in tailored suits.

Hong Jang Hyun for Variety But while John, Paul, George and Ringo had spotlight moments of their own, both within and outside the band — songs they wrote individually, causes they took up personally — with BTS, it’s all for one all the time. Unlike many other groups, the members share single, collective Twitter and Instagram accounts, and release even solo material through their shared channel. Accomplishments are never spoken of as belonging to any one group member but rather as the work of the team (and, of course, ARMY). In their videos, they often begin in solo shots but end up together. This all strays from the typical tropes of Western boy bands including New Edition and ’N Sync, which have all proffered “star” frontmen.

The thinking for decades had been that a record company would be lucky to have one breakout solo career among the bunch. But BTS’ selfless approach didn’t happen randomly: The group was envisioned as a collective to heal the alienation that ails us in the digital age. Its name — “BTS” stands for Beyond the Scene — is an invitation to fans to join them offstage via almost daily video content featuring moments in their intimate if immaculately curated private lives on YouTube, Twitter and Big Hit app Weverse. In 2011, Big Hit’s revenues from its then-main acts, Lim Jeong-hee and boy band 2AM, were plummeting. As the shadow of bankruptcy loomed, Bang Si-hyuk, now chairman, and Lenzo Yoon, global CEO, felt the company needed a total revamp.

They stopped all normal work for months and called on employees to perform market research instead, seeking a new vision and formula. Bang describes the conclusion they reached in a recent Harvard Business School case study of the firm written by Anita Elberse and Lizzy Woodham: “You would think that with the development of digital technology, people can come together more easily, but we found that it is actually more likely that people will feel more isolated. And so we need to find a way to help them, inspire them and heal them.” Reflecting on the choice to develop a group that satiated this need, Yoon says in the study: “I think back then in 2011, with the conclusions we drew, we found the wild ginseng, as we say in Korea.” On “Dynamite,” Big Hit worked with Columbia to further cultivate that ginseng.

Pitched by Jacobson to label chairman Ron Perry, who guided and essentially A&R’d the song, worked to radio by Columbia executive VP and head of promotion Peter Gray (who has broken hits for Dua Lipa, Kelly Clarkson and Kings of Leon), and all overseen and informed by the years of management savvy of Big Hit, it’s the kind of artist development that was a music business calling card and that has lost its place in the fast-paced world of digital releases. Radio exposure is not considered as impactful in Korea as it is in the U.S., notes RM, and so BTS — “maybe naively” — didn’t hit the ground in the U.S.

thinking, ‘What can boost our airplay?’” the last time around. Still, RM notes that the band has “100% trust” in Columbia, Big Hit and the greater BTS community. “ARMY and the label are all trying their best,” he says, recounting how in the band’s early days, fans would send bouquets to radio DJs to get their songs on the air. “Our goal is to try to show ourselves, expose ourselves to ARMY as much as possible,” adds Jin. “There are a lot of platforms now.

” In some ways, BTS’ ARMY has grown into its own force and brought the group along for the ride. In the world of K-pop, the expectation is that entertainers stay far away from politics, but as the genre has grown more global, it has begun to reach a transnational cohort to whom matters of social justice are top of mind. When  Variety  broke the news on June 6 that BTS and Big Hit had donated $1 million to Black Lives Matter, BTS fans quickly flocked to #Match­AMillion through a link sent out by the fan charity Twitter account @OneInAnARMY. They hit the financial target in just 25 hours. Hong Jang Hyun for Variety Erika Overton, a 40-year-old Georgia resident and one of the co-founders of the account, says of the experience: “It was one of the craziest nights I’ve ever seen.

I was on Twitter all night. We were refreshing the page every couple of minutes, going, ‘Oh, my God …’” Witnessing ARMY’s U.S. battalion bring the message of Black Lives Matter to fans in other parts of the world who were unfamiliar with the movement was a “big educational moment that was really, really beautiful to see,” says Overton, who is African American. What Overton saw was facilitated by networks of fan translators who also turn Big Hit’s Korean content into dozens of languages.

Other ARMY groups provide counseling or tutoring services, invent themed recipes or write informational threads on everything from the history of the music industry and how charts work to Jungian philosophy, which deeply informs the BTS albums. Some fan accounts have even become registered nonprofits, with dozens of administrators spread around the world putting in nearly full-time work on top of their day jobs. In addition to Black Lives Matter, BTS this year donated $1 million to Crew Nation, a Live Nation campaign to support live entertainment personnel impacted by the coronavirus pandemic. And it has continued its campaign with UNICEF to end child violence. But the band members are reticent to take on the role of global activists.

“I don’t consider ourselves as political,” says Suga. “We aren’t trying to send out some grandiose message. We would see ARMY as a conduit for our voice or our opinion. ARMY speaks their own initiatives, and we always respect their opinions, as we respect any other person’s.” RM, on the other hand, keeps the door open for a kind of apolitical politics based more on actions than words: “We are not political figures, but as they say, everything is political eventually.

Even a pebble can be political.” The scale of its influence is not something that the group takes lightly. “Our [‘Dynamite’] video has seen 80 million, almost 90 million views in just a day. In a way, that’s very weighty — and almost frightening,” RM told Variety the day after its debut, explaining that the balancing act is often one of how to juggle the burdens of being both role models and artists. Some Korean scholars feel that BTS’ statement in support of BLM shows how ARMY is actually out ahead of Big Hit, spontaneously enacting its own initiatives to which the company must then respond.

“Big Hit thinks they can create a company-dominated [approach to] fandom, but fans are agents doing only what they want, not what they don’t want,” says ethnomusicologist Kim Jungwon of Yonsei University in Seoul. For Kim, the fluidity of ARMY’s unplanned, collective responses “is the possible answer to BTS’ success.” Candace Epps-Robertson, an ARMY member and assistant professor of rhetoric at the University of North Carolina, says the affirmational content of the group’s lyrics and videos may sound simple, but lay the groundwork for millions of fans to learn to engage critically with each other and develop a transcultural sense of global citizenship. “The message of ‘you, yourself, are enough, and you should love who you are and start with that — I think people miss how radical that can actually be,” she says. “We can’t overlook the power of that as an invitation to people to be part of this community.

” The Grammys, where BTS is eligible for record of the year, among other categories (nomination ballots for the 2021 awards, slated to air Jan. 31, went out on Sept. 28), provide a chance for the group to gain industry recognition as a mainstream contender, not just a K-pop act. Asked why the Grammys matter so much to them, Suga seems to bristle a bit at the question. “I grew up watching American award shows, so obviously we all know and I know the importance of the Grammys,” he says.

“It’s a dream anyone working in music has.” RM says having the goal of a Grammy, an industry-voted award, “motivates us to work harder. As Suga said, if you are in music, the Grammy Awards are something that you cannot help but to look toward and set as an eventual goal.” BTS’ global influence will soon collide with national duty, and a Grammy Award or three could help maintain its momentum. The band members all have to participate in Korea’s mandatory military service by the age of 28 — and four of them are within two years of that threshold.

“Big Hit really wants to target the Grammys before [the members] go into the army,” says an industry source privy to the company’s marketing plans, adding that, from Big Hit’s perspective, it would be best for business if the boys all perform their service at the same time. The group renewed its contract with Big Hit in 2018, which commits the members to another seven years with the firm, but the army service issue could knock off two years within that time span. A company statement ahead of Big Hit’s IPO shows that Jin, the oldest group member (he’ll be 28 in December), got an extension of the draft deadline but must conscript by 2022. The statement discloses that plans to prerecord content to be released over the course of any army tenure are being discussed. South Korea officially changed its rules in July to allow draftees access to once-banned cellphones on weeknights and weekends, meaning BTS could theoretically continue some interaction with fans.

However, the taking of photos, video or audio recordings remains prohibited. (Historically, most Korean celebs have fallen silent during their service.) Soldiering aside, with the push from Big Hit’s IPO, multiple TV appearances — including an ongoing weeklong takeover of “The Tonight Show Starring Jimmy Fallon” — the chart success of “Dynamite” and growing Grammy buzz, BTS is poised to make some serious noise this fall, which is saying a lot for a group known to shake the decibel scale with a wave or a wink. But perhaps the most significant measure of its ascent is underscored by the frequent speculation of the band’s place in a new moment for the music industry. “What would it mean not just to include the sound of Korea in the annals of world music, but to actually propose that the South Korean sound is the next chapter?” posits Yale’s Lofton.

“What if BTS are actually the next Beatles?” (Cover & Lead Image) Photographs By Hong Jang Hyun; Styling: Lee Ha Jeong, Kim Hye Soo, Ji, Hong Sil; Hair: Han Som, Choi Mu Jin, Kim Hwa Yeon, Da Suel; Make-up: Kim Da Reum, Seo Yuri; Production: Lee Kyung Kim/BL Creative House; Coordinators: Park Hee Young, Seo Kang On; Clothing: Tom Ford Loading comments... .