How Bob Iger convinced Steve Jobs to sell Pixar to Disney: 'I've got a crazy idea'

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How Bob Iger convinced Steve Jobs to sell Pixar to Disney: 'I've got a crazy idea.' (via CNBCMakeIt)

Apple CEO Steve Jobs and then-Walt Disney CEO Bob Iger during an Apple media event September 12, 2006 in San Francisco.When Bob Iger became the CEO of The Walt Disney Company in 2005, he had a risky idea: buy Pixar.

" published Wednesday. Pixar and Disney had a joint venture to co-produce Pixar's films, including blockbusters like "Toy Story," "Monsters, Inc." and "Finding Nemo."relationship between Pixar and DisneyIger saw that Disney Animation "needed a huge improvement," he said in the Bloomberg interview. "I thought the fastest way to accomplish that, albeit at the riskiest and the most expensive, was to buy Pixar.

"Anyone that knew Steve would know that, if you said to Steve, 'I have a crazy idea,' he would have to hear right away," Iger said. Indeed, Jobs asked Iger to tell him what his idea was over the phone.The pair met at Apple's headquarters a few weeks after the phone call to discuss the plan. This included listing the pros and cons on a whiteboard.

At the end of the whiteboard session, Jobs told Iger, "A few solid pros are more powerful than dozens of cons," he wrote in his autobiography."What I saw that day left me breathless—the level of talent and creative ambition, the commitment to quality, the storytelling ingenuity, the technology, the leadership structure, and the air of enthusiastic collaboration—even the building, the architecture itself," Iger wrote in his autobiography.


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