contributing to younger Gen-Z audiences picking up on a strong affinity for personal fragrances.
While on tour, Eilish gathered perfumes from all around the world — fascinated not only with their various scents, but also the bottle shapes, building on a collection she's been growing ever since childhood. Stans even started gifting Eilish fragrances at concert meet-and-greets as a way to capture the memory of that particular stop.When partnering with Parlux on Eilish™, she retained full creative control — especially with the bottle design, emphasizing Eilish's favorite body part.
Eilish's synesthesia — or the ability to see shapes and colors alongside music — also played a role in the development of her debut fragrance."Synesthesia is involved in every aspect of my life, whether I like it or not," she says, explaining that it's"just a creative mind thing" and doesn't mean she's a"superhero.
As expected with the pop sensation, we anticipate Eilish™ will become a PerfumeTok favorite, joining the list of viral sold out products that the internet obsesses over. So when it finally drops in November 2021 on
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