Billie Eilish, Happier Than Ever, Xoxoemira, Eilish, Perfume, Fragrance, Beauty, Perfumetok, Jackie Aina

Billie Eilish, Happier Than Ever

How Billie Eilish Created Her 'Favorite Scent in the World'

It smells like a hug from Billie herself

10/21/2021 8:10:00 PM

It smells like a hug from Billie herself

Billie Eilish 's debut fragrance, ​called Eilish™, fits perfectly in line with the pop star's ' Happier Than Ever ' era, featuring an Amber Gourmand base. “It's a scent I've been chasing for years and years and years,' Eilish tells PAPER of the vegan, cruelty free product made using only clean ingredients. 'It's my favorite smell in the world.'

contributing to younger Gen-Z audiences picking up on a strong affinity for personal fragrances.While on tour, Eilish gathered perfumes from all around the world — fascinated not only with their various scents, but also the bottle shapes, building on a collection she's been growing ever since childhood. Stans even started gifting Eilish fragrances at concert meet-and-greets as a way to capture the memory of that particular stop.

"It's my favorite smell in the world."When partnering with Parlux on Eilish™, she retained full creative control — especially with the bottle design, emphasizing Eilish's favorite body part."I love collarbones," she says."I've always been attracted to the natural parts of the body. I love noses and chins and necks, like when you breathe in and they poke out. I just think they are beautiful; it's so simply human and we all have them. I didn't want it to be a very sexualized body, but I wanted to make you feel sexy with yourself in a powerful, confident way."

Eilish's synesthesia — or the ability to see shapes and colors alongside music — also played a role in the development of her debut fragrance."Synesthesia is involved in every aspect of my life, whether I like it or not," she says, explaining that it's"just a creative mind thing" and doesn't mean she's a"superhero." Still, the phenomenon helped her figure out Eilish™"even better because I was very vocal about this scent being amber, and I wanted it to feel caramel — almost like this burnt-out fire." headtopics.com

Read more: PAPER Magazine »

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