How barber shops around the country are helping to reduce mental health stigma

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How barber shops around the country are helping to reduce mental health stigma. - TODAYshow

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So, Lewis approached local barbers in Little Rock, Arkansas to discuss his vision for The Confess Project: an organization focused on training barbers to become mental health advocates in their communities. At first, they didn’t get it.

Lewis felt it was essential to enlist barbers in his efforts because he understood their importance to the community and believed many men would relate more to their barber than an outsider, such as an expert from a university. “I always say that I'm a neighborhood guy, but I'm someone who's been on both sides ," Lewis said. “I still know how to speak to the language of what Black men and barbers really understand.”

“We get them to this place of confidence and self-esteem and self-awareness and how this will help them to live a positive life and have a positive mental health journey,” he said. “We know when these things are not in alignment, that they will have issues.”

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