How Apple Got Everything Right By Doing Everything Wrong

." But Apple takes a different approach to its public relations. Call it radical opacity. Apple's relationship with the press is dismissive at best, adversarial at worst; Jobs himself speaks only to a handpicked batch of reporters, and only when he deems it necessary. Forget corporate blogs—Apple doesn't seem to like anyone blogging about the company. And Apple appears to revel in obfuscation. For years, Jobs dismissed the idea of adding video capability to the iPod.

But Apple's radical opacity hasn't hurt the company—rather, the approach has been critical to its success, allowing the company to attack new product categories and grab market share before competitors wake up. It took Apple nearly three years to develop the iPhone in secret; that was a three-year head start on rivals. Likewise, while there are dozens of iPod knockoffs, they have hit the market just as Apple has rendered them obsolete.

Want to hear your iTunes songs on the go? You’re locked into playing them on your iPod. Want to run OS X? Buy a Mac. Want to play movies from your iPod to your TV? You’ve got to buy a special Apple-branded connector .

Vixon_Ug 🇺🇬🇺🇬

Boy, that article is from when ol steve was still alive and iPods were sold…

We all learn hard.

The article is from year 2000! What's gone wrong with the algorithm? LOL

Evil? Really, how low can you sink?

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