How an entrepreneur plans to build the 'McDonald's' of plant-based food

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Meet the entrepreneur planning to build the 'McDonald's' of plant-based burgers

" are especially more health-conscious and more willing to spend on healthy food and fitness than their parents., a way to convey they care about their health and have the money to do it properly.

Smiley made sure Crisp & Green checked all the boxes for this demographic: healthy, digitally accessible, deliverable, and Instagrammable."It made people say I want to live a more aspirational life," he said.It's this combination that Smiley believes enabled the restaurant to gain steam during the pandemic, which in turn led to his confidence in launching another venture.

After his pandemic success, Smiley said he saw an opportunity to prepare for a post-vaccine economic reopening by giving Americans what he thought they'd need after a health-relatedBut he recognized that bringing yet another concept into the increasingly saturated wellness sector — especially during a pandemic that saw a declining footprint in the fast casual industry — meant that he'd be facing a tough road. He knew he needed to look toward the future — and what he saw were plants.

The pandemic pushed healthy eating 10 years into the future, he said. It dramatically expanded his demographic from mostly young adults to nearly everyone. When asked who his clientele is now, Smiley said with a laugh,"humans." After all,"everyone wants to live a better life."

 

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End billionaires, multinationals, neoliberalism and corporate personhood.

Years behind Asia. LordoftheFries1 got their idea from Taiwan.

Yeah he looks dumb. As long as people require protein for a healthy diet this will never work.

if bitcoin prices don't drop, we may need to ban exchanges

Good luck 🤭

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