How Amina Muaddi, Hollywood’s Favorite Footwear Designer, Masters Eclectic Style

12/11/2020 6:39:00 AM

If you don't have a pair of @AminaMuaddi’s heels in your closet, just give it some time.

Designers, Fashion

If you don't have a pair of AminaMuaddi’s heels in your closet, just give it some time.

The designer shares her fashion philosophy and why she feels shoes are the most powerful piece of clothing.

All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.If you don’t have a pair of Amina Muaddi’s heels in your closet, just give it some time. The 33-year-old designer’s vibrant footwear has become ubiquitous in celebrity circles, where stars like Kim Kardashian West, Bella Hadid, and Irina Shayk seek out her square-toe sandals, vampy boots, and newly launched mini bags. The kind of high-impact accessories that make a splash on social media, Muaddi’s shoes (and the designer herself) have had an outsize impact on 2020. After picking up the FN Achievement Award this week alongside Rihanna and Jahleel Weaver for her collaboration with Fenty, Muaddi’s effect on the industry as a whole is unquestionable.

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AminaMuaddi 🥰🥰 AminaMuaddi 🔥🔥🔥 AminaMuaddi Covid really put a damper on the pride parades. Don't you know it. AminaMuaddi Very sexy. I love them AminaMuaddi I hope we can still be friends. Til the end or further away from -- nobody. Old clown. 🥛 it's egg nog. AminaMuaddi My winter boots aren't specifically street. Like wearing those what are they called platform twitter pumps. Theyre pumps right.

AminaMuaddi 🔥👌 AminaMuaddi Who wears heels during a pandemic? AminaMuaddi Moi avec la pandémie je préfère rester à la maison avec mes chaussons. Mais j’avoue qu’elle a une très belles collections de chaussures .🥰 AminaMuaddi Hi vogue

A$AP Rocky and Amina Muaddi Have Designed the Ultimate Going Out ShoesA$AP Rocky and Amina Muaddi and longtime friends and first time collaborators on a four-piece collection of shoes that combine their personal style and aesthetics.

Catch Us Strutting Around the House in A$AP Rocky and Amina Muaddi's Heel Collection.AminaMuaddi and ASAPMOB's collaboration is a crystal, rainbow dream 😍🌈

Amina Mauddi and A$AP Rocky's AWGE Just Collabed on a Dynamic CollectionAmina Mauddi and A$AP Rocky's AWGE Just Collabed on Dynamic Collection of Statement Stilletos

A$AP Rocky and Amina Muaddi Have Designed the Ultimate Going Out ShoesA$AP Rocky and Amina Muaddi and longtime friends and first time collaborators on a four-piece collection of shoes that combine their personal style and aesthetics.

Pinterest All products featured on Vogue are independently selected by our editors.Amina Muaddi would have to battle it out for the gold medal in personal style.is a true collaboration of both their personal styles.The line of statement stilettos pays homage to the rapper's own boundary-breaking style.

However, when you buy something through our retail links, we may earn an affiliate commission. If you don’t have a pair of Amina Muaddi’s heels in your closet, just give it some time. The good news is that rather than dueling, the pair are collaborating on a new collection of AWGE x Amina Muaddi shoes. The 33-year-old designer’s vibrant footwear has become ubiquitous in celebrity circles, where stars like Kim Kardashian West, Bella Hadid, and Irina Shayk seek out her square-toe sandals, vampy boots, and newly launched mini bags. Even before we did the collaboration, I would tell him, 'Oh, I love this. The kind of high-impact accessories that make a splash on social media, Muaddi’s shoes (and the designer herself) have had an outsize impact on 2020. So the million dollar question: How will they wear them? Muaddi offers some ideas: “The gladiator is something that you could wear with something short: a skirt or a dress. After picking up the FN Achievement Award this week alongside Rihanna and Jahleel Weaver for her collaboration with Fenty, Muaddi’s effect on the industry as a whole is unquestionable. It includes four styles in 10 different variations, including A$AP Rocky-inspired detailing such as cuban link chains and crystal embellished AWGE logo hardware.

Growing up, the path from editorial-obsessed teenager to designer wasn’t always straightforward. It’s very elegant, but it can be dressed down or dressed up in so many ways. The four shoes feature Amina's signature pyramid-shaped heel as a focal point, with each style boasting a different design. “By the time I was nine, I was determined to work in the fashion industry,” Muaddi explains. “I was constantly reading magazines and asking my mom how I could get a job in fashion. “For me, it was important that the first collaboration I do is one that is special and close to my heart,” she says. Obviously, she had no idea. Check out photos of the AWGE x Amina Muaddi collection and shop our favorite selects ahead. We were living in Jordan and then Romania, and it wasn’t the most open environment. Rocky doesn’t compromise himself in his work or whatever he does; he’s a perfectionist the same way I am. We’re so excited to finally share it with the world.

Still, my interests began there.” Eventually, Muaddi would move to Italy, where she would enroll in the European Institute of Design in Milan. Within the fashion world, he is one of the few musicians granted true insider status. Before founding her eponymous line, Muaddi worked as a stylist, perfecting looks in the pages of L’Uomo Vogue and GQ . But her love of footwear—everything from sneakers to the highest of heels can be found in her expansive wardrobe—pushed her toward starting a business, one she approached with characteristic zeal. AWGE, his creative agency, has also opened up the world of fashion for a new generation of fans. “I love what I do, so it doesn’t feel like a job,” she says.

“Fashion is my life, and it takes all my time. “We don’t really talk about [AWGE]; it has a mystique.” Muaddi spends the bulk of her days creating collections, but she’s more than a workaholic. A travel enthusiast who before the global lockdown enjoyed a nomadic existence where trips to fashion capitals like London, New York, and Milan were routine, she seeks inspiration everywhere she goes. What I will say is, I just always was looking for outlets to express myself and expression is key,” he says. “I love to experience new places and cultures—every experience is meaningful. I can be inspired by photography, art, or people near me.” Advertisement A$AP Rocky and Amina Muaddi Photo: Amina Muaddi Rocky and Muaddi have been friends for years, running in the same circles of musicians, artists, and designers.

Anything that captures my eye and provokes an emotion,” says Muaddi. “It’s instinctual when you see something that makes you stop and wonder. Though ideas have been flowing between the two since they met, the strange year that is 2020 helped push their musings into reality.” Those varied influences reflect Muaddi’s eclectic sense of style and the cosmopolitan sensibility she brings to her designs. Who else would make a clear bejeweled pump worthy of Cinderella or cover a slingback in ombré lamé? Muaddi’s shoes are conversation starters and their flair has made her a fixture on Instagram, where fans follow her expertly styled outfits and regularly upload snapshots of their purchases. “It was a natural time for us. For Muaddi, the direct line of communication has been heartening, particularly during 2020’s quarantine.

“From the beginning, I’ve had this genuine relationship with our customers,” she says. “Even if we come from such different parts of the world and we have different backgrounds, we have very similar aesthetics,” Muaddi continues. “Even if they’re complaining and they write to me, I appreciate it because the love, the feedback, and the critiques are very direct.” Still, the most exciting part has been seeing how her creations have brought joy during a challenging year. “I know what I like and don’t like in fashion, [and] I love what she does already with the shoes,” Rocky begins. “It’s so cool to see them get excited and happy unboxing their shoes,” she says. “It’s great seeing which ones they get and sharing those moments. It was easy collaborating with Amina.

I wouldn’t have it any other way.” Advertisement Here, the designer shares her style philosophy and why she feels shoes are the most powerful piece of clothing. And [she was familiar with] my aesthetic too. Mother knows best. When we were living in Jordan and Romania, I didn’t have a lot of fashion exposure, so my main style icon was my mom.” Rainbow gladiator lace-ups by AWGE x Amina Muaddi Photo: Pierre-Ange Carlotti / Courtesy of Amina Muaddi There is also a version that laces all the way up the leg Photo: Pierre-Ange Carlotti / Courtesy of Amina Muaddi “It was just about incorporating his universe, his aesthetic, his visuals,” Muaddi picks up. She was always elegant and passionate about style.

I would watch her do her makeup, and like all little girls, I loved dressing up in her clothes. Even before we did the collaboration, I would tell him, ‘Oh, I love this. I would try on her shoes even when I could barely walk in them. She always took care of herself and took such care in the way she dressed, so she was my introduction to this world and led to my passions.’” Advertisement The collection is grounded by Muaddi’s signature blunted heel and uses AWGE’s and Rocky’s iconography and signatures throughout. Photographed by Alex Rosu Racil Hailey houndstooth wool-tweed mini dress $675 .