How Alex Moss Became the Go-To Jeweler for Tyler, the Creator and Other Rappers

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A 29-year-old with no ties to the diamond industry has become one of the most sought-after figures in celebrity jewelry

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When I spoke to Mr. Moss at his office near the corner of 5th Avenue and 47th Street in New York’s Diamond District, he said he was working on around “15 to 20” custom pieces—an impressive workload for a jeweler who has only run his own business for less than a year. “I’m so busy, my head is exploding,” he said.

A repeat customer, Tyler, the Creator was turned onto to Mr. Moss last year by his friend, fashion designer. Some resplendent chains that Mr. Moss had worked on earlier in his career for rappers like Blueface impressed Tyler, 30, who saw an opportunity to give his generational peer a boost in his burgeoning business. “It’s fun taking people places that they don’t know they could go to,” said Tyler.

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