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How a maker of knockoff Bollywood tapes became the king of YouTube

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The studio T-Series has overcome powerful rivals, legal challenges, gangsters and tragedy on its way to dominating the world's biggest video-sharing site.

The four young men from western India rode the overnight train to Mumbai, reaching the movie theater before the box office opened at 11 a.m.With hardly any copyright enforcement, record shops dubbed and sold countless unlicensed rip-offs of LPs. The pudgy, curly-haired Kumar had a genius for anticipating the mix tapes that listeners wanted and churning them out.

Gulshan Kumar built T-Series from a single record shop in New Delhi into a giant Bollywood studio that now claims the most subscribers of any channel on YouTube. “He made music a lot more easily available to the masses,” said Smruti Koppikar, a longtime journalist in Mumbai, India’s entertainment capital. “It was a mini-revolution.”Record companies spent huge sums on lawsuits but couldn’t slow T-Series’ rise.

 

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