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How 3 millennials started a hard seltzer brand while working full-time jobs

Nectar Hard Seltzer officially launched in December 2020 and quickly became a viral sensation on Tik Tok. Here's how the company started.

6/16/2021 5:17:00 AM

Here's how 3 millennials started a hard seltzer brand while working full-time jobs – and how TikTok changed everything. investinyou (In partnership with acorns.)

Nectar Hard Seltzer officially launched in December 2020 and quickly became a viral sensation on Tik Tok. Here's how the company started.

during the Super Bowl.Bud Light and Coors spent a good part of their advertising budget pushing new, fruity-flavored drinks signaling that seltzer may be the future.EvenCoca-Cola plans to launcha hard seltzer in 2021 under its Topo Chico label.With so many behemoth brands already in the market, getting shelf space can feel next to impossible for a small brand with no backing.

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EnterMillennials Jeremy Kim, John Dalsey and Brando began their first production run after scraping together their last $20,000.Manufacturing problems quickly ate up their investment and nearly forced the founders to call it quits.Then one of their videos went viral on Tik Tok and changed everything. Check out this video to see how the company started and to learn about its unique marketing strategy.

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