Michelin, Ad

Michelin, Ad

How 1 Mom Puts Safety First at Pick Up, Drop Off, and Everywhere in Between

'My car is (for better or worse) the epicenter of my weekdays.' #Michelin #ad

14.8.2019

'My car is (for better or worse) the epicenter of my weekdays.' Michelin ad

When you have school-aged children you have to drive to school, soccer, ballet, and more, your car becomes a second home.

The day starts with drop off. We manage to get everyone in the car — with their various backpacks, lunch bags, snack bags, folders, art projects, etc. — in time for our first grader’s 8:20 a.m. bell to ring at the elementary school. The first grader is in a highback booster, and his 3-year-old sister is in a five-point harness. After I’ve buckled everyone in, my son (adorably, if I do say so myself) always checks to make sure his little sister is strapped in nice and tight before I turn on the car. I give both kids a once-over and make any necessary adjustments before pulling out of the driveway.

Particularly this time of year, our suburban neighborhood is full of kids riding their bikes and scooters and playing basketball in the street. Aside from keeping my own little ones safe in the back seat, I’m hyper-vigilant of my surroundings and what’s going on around us. We bring the car in for regular inspections, and, having done our research, only use MICHELIN® Premier® LTX

Rain happens. And it rarely pays attention to our schedules. There are plenty of days when I have to hop on the highway to get to a birthday party or soccer practice two towns over. But our MICHELIN® Premier® Tires help keep us safe* and stable — even when the roads are slick. EverGrip wet-braking technology makes our tires best in class when it comes to stopping short on wet roads, even when they’re worn.

Read more: POPSUGAR Family
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14 August 2019, Wednesday News

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