, known for dozens of programs that focus on home makeovers, is doing some remodeling work on a non-traditional structure: its programming lineup.
“We are kind of stretching the HGTV brand. We are looking for more storytelling – deeper stories, richer stories – leaning more into emotions around relationships,” says, HGTV’s president, in an interview. “In a sense, we are moving away from the strict format.” After Latman took on the president’s job at HGTV in April of last year, she commissioned a brand study to determine what new programming avenues the network had permission to explore. “We wanted to see where we could stretch and what was too far,” the executive says.” Do we want more humor in an hour show? What’s too much humor? Can we have an ending where somebody doesn’t buy that house?”
Some viewers may have already picked up on HGTV’s new concept. The network’s “Windy City Rehab” recently focused on a break-up of the business handled by series star Alison Victoria Gramenos and her associate, Donovan Eckhardt. “We covered that in a way that we would not have a few years ago, and the ratings skyrocketed,” says Latman.
Nooooo!!!!!! :( hgtv
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