The facial shop has closed a $20 million series B round of funding, led by Level 5 Capital Partners, with participation from existing investors Lerer Hippeau and Fifth Wall Ventures. Already, Heyday has 10 physical locations. L5, with which Heyday has inked a franchise agreement, plans to open 40 more over the next five years.
Maureen Sullivan, Rent the Runway’s former president and chief operating officer, has also joined Heyday as its president. She will lead the company’s technology and digital expansion, Adam Ross, chief executive officer and cofounder, told WWD.“[Heyday] is investing in technology and products so we can take the expertise, learning and personalization that we’ve created in the shops online for those clients that can’t come in and see us,” Ross said.
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