LONDON — Another victory for Jack Ma and Alibaba’s ambition to conquer the world of luxury: Hermès quietly launched its official store on Tmall over the weekend.
According to promotional information below product descriptions, the store will be officially launched on Jan. 22, and during the first week of the grand opening, anyone who purchases a bottle of perfume will be given a complimentary perfume sample. In China, the brand operates e-commerce business with its official website, and a WeChat mini-program store, offering a full range of products including ready-to-wear, silk scarfs, small leather goods, fashion jewelry, shoes, watches, homeware, furniture, and a limited selection of handbags, compared with its offerings in other markets, such as the U.S., Europe and Japan.
The Parisian brand had an eventful 2020 in China. It made headlines in April 2020 for hauling in $2.7 million on the reopening day of its flagship store in Guangzhou’s Taikoo Hui, while the rest of the world was under lockdowns.
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