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Here's Why It's Important That Your Favorite Models and Musicians Are Posting Outfit Selfies in Givenchy

We're cheers-ing to this diverse cast 🙌 🍻 @givenchy #ss21

10/19/2020 10:46:00 PM

We're cheers-ing to this diverse cast 🙌 🍻 givenchy ss21

Kendall and Kylie Jenner, Travis Scott, Kim Kardashian, Bella Hadid, and more celebrities wear Matthew Williams's first Givenchy collection at home.

and is formerly art director for Kanye West, in case you weren't aware). But Williams also tapped supermodel veterans Naomi Campbell and Kate Moss, along with longtime Givenchy muses and actors Liv Tyler, Julianne Moore, and Laura Dern to join the social media frenzy.

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What's more, Williams shows no limitations when it comes to outsourcing from other industry creatives, enlisting friend Kim Jones, artistic director of Christian Dior Men, and designer of Williams's own wedding suit to participate as well. The wide representation of athletes (oh, hey Maria Sharapova!), rappers, singers, models, stylists, and influencers is uplifting to see right now, and hopefully suggests a more inclusive future that adapts easily to the current nature of the world around us.

Social media campaignsare surely on the rise with continued social distancing this year, and we expect the casual, selfie-style Instagram method of advertising to hold steady."The Maison's unique position and timeless aura make it an undeniable icon and I am looking forward to working together with its ateliers and teams, to move it into a new era, based on modernity and inclusivity . . . In these unprecedented times for the world, I want to send a message of hope, together with my community and colleagues, and intend to contribute towards positive change," Williams said in a statement upon his appointment at Givenchy. Scroll down to see everyone who has participated so far, and keep your eyes peeled for the next sultry celebrity snap.

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