” is inching toward a milestone, eyeing the top spot on box office charts for the fifth weekend in a row. It’s a rare feat that hasn’t been achieved since Marvel’s superhero juggernaut “Black Panther” debuted in 2018.
Since March, IFC Films has released a handful of new movies, including “The Trip to Greece,” psychological thriller “Swallow,” and “How to Build a Girl” with Beanie Feldstein. It has also dug into its library, re-releasing past hits like “Sleeping With Other People” and “Rust Creek” to make up double features.
“There’s a window of opportunity for success, and IFC is taking that risk and innovating,” said Jeff Bock, a box office analyst with Exhibitor Relations. “A studio like Warner Bros. can’t take chances like that because they’d lose money, even if drive-ins were packed. There’s not much expected for a film like ‘The Wretched.’ If it gets to $1 million, it’s like another studio getting to $100 million.
“Filmmakers have been really amazing to say to us, ‘We have the confidence you’ll get the film out there,'” Bocco said. “That’s a hard thing for filmmakers to say because it’s such an uncertain time.”
Too bad the movie sucked.
The drive-in is a long lost treasure
AzieTesfai oh my god yess!!
PierceBrett this is awesome 👏🏼👏🏼
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