Here's how big Facebook's ad business really is

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Even as Facebook confronts by far the largest advertiser boycott in its history, the company's sheer number of advertisers may insulate it from too much financial fallout. And it remains an open question whether advertisers can afford to stay away for long

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San Francisco Each day, more household names join the list of brands suspending advertising on Facebook to protest what they say are the social network's failures to stop the spread of hate. On Monday alone, Adidas , HP , and Ford added their names to a list that already had Unilever , The North Face, Coca Cola , Honda and many others.

While the big-name dropouts have dented Facebook's stock price and prompted leadership to address some of the concerns, it'll take a lot more to stop the company's digital advertising juggernaut. Facebook generated $69.7 billion from advertising in 2019, more than 98% of its total revenue for the year.

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Yeah, big deny😂😂😂

That’s is great news for small businesses. We will now get more exposure

Y? Because fb will not give in to the bullies?!

Thank God it doesn't affect me or increase my portfolio.

Little wonder they just throw it at us. YouTube needs to be warned too

* What's facebook? Never heard of it.

Just Stop🛑,Ur so called press interview was staged, fr U calling the reporters names 1st then reading the answers 2the obvious pre arranged questions was laughable &obvious& everything u Sd u would do,has already been done! Go back to basement 👎💩😂

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