Here Comes the Bride, in Her Pre-Loved Wedding Dress From Selfridges

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People can get married at Selfridges, and now they can source their pre-loved wedding outfits from the store, too.

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LONDON — There is no question that the pandemic, and subsequent lockdowns, have transformed people’s approach to weddings. Gone is the pressure to go big — with the dress, venue, number of guests — and expenses. Many are feeling a palpable sense of relief, and the newfound freedom to stage a smaller and more unconventional affair.

The space, Resellfridges: The Wedding, will open on Aug. 2, and dovetails with the store’s growing enthusiasm for rental and resale services, part of its Project Earth sustainability commitments. It also follows the launch of Selfridges’ wedding services which allow consumers to marry at the Oxford Street store.

The tulle and silk dress, by Greek designer Christos Costarellos, costs 2,870 pounds to buy, and 45 pounds per day to rent. Symonds wore a crown of flowers instead of a veil.

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