HBO's 'Euphoria' captures the gen z experience through clothes

and has a seemingly magical ability to create trends from thin air. It was this legacy and attention to detail that led its creator Sam Levinson to approach her forThis is the first time Bivens has taken on a TV show — the characters have hours of screen time and hundreds of outfit changes to cement their individual identities. “I like to think [the show] has its own vibe, and I think it hopefully feels identifiably like my design," Heidi explains.

Access, to the internet, apps like Etsy, Depop, and eBay, and the rise of direct-to-consumer retail, mean you can dress how you want, when you want. And because there’s so much access, exclusivity has become even more valuable. Not in the form of a designer dress, but a bootleg Louis Vuitton crop top and leggings, sold by a store on Shopify that might be weeks from shutting down.

Naturally, the clothes aren’t the main draw of the show, which is a sensitive, nuanced portrayal of escapism, depression, body issues, self esteem, and drug addiction. Bivens shares her hope that the takeaway for everyone watching is “to share your voice, be vulnerable, talk with others, express yourself, have no fear, lean on friends, be true to yourself and ask for help when you need it.

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