HBO Max to Delay European Launch to 2022, Focus on Latin America

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As WarnerMedia follows the international playbook of HBO for the rollout of its streaming service HBO Max in international markets, it has hit a fork in the road. The media giant on Thursday said i…

follows the international playbook of HBO for the rollout of its streaming service HBO Max in international markets, it has hit a fork in the road.

The media giant on Thursday said it will delay its launch of a localized version of HBO Max in Europe to early 2022 as it “leans into” generating more subscriber growth in Latin America. AT&T CFO Pascal Desroches told analysts during a morning call that the bulk of HBO Max subscriber growth in 2021 will come from lower-revenue subscribers, mainly from a localized version in Latin America.

As WarnerMedia focuses on Latin America near-term to exploit that growth opportunity, Desroches warned WarnerMedia will delay its HBO Max launch in Europe until early 2022. A European launch for HBO Max had earlier been set for the second half of 2021.

 

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So, another year with the worst quality streaming compared to other streaming services in Europe, with 4K, HDR,,,only 1080p paying almost the same. Sorry, I kept paying the subscription just for waiting the upgrade to HBOMax, but the QoS is awful

Another bad strategy D+ within a year was everywhere Just a shame that WB having the best content is failing to market it bc of its lacklustre strategy

Cc EliotReyna elDJ3000 rafaportohill rocawitter luchox50 lurangelTV tvporcable Oyerista RegularTweetsUK

Love HBO max. I know Nolan was mad at the time , but he certainly was wrong about the streaming, their catalogue is one of the best.

AWS

I'm loving using HBO Max here in Brazil😍And the launch promotion was really good!!! I hope people from Europe can also enjoy HBO Max very soon!😁

Good

That’s just stupid. You Are losing so many subscribers by doing that. HBO Max will never come close to Netflix and D+ with this shitty strategy.

DanielRPK This coming out after their low subscriber gain 😬😬

DanielRPK Oh no, we will not be able to watch legally Titans and… well, that’s all… 😒

Almost like WB just can't get to match Disney's abilities.....

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