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HBO Max slashes prices in limited offer as streaming wars heat up

HBO Max streaming service halves its subscription fees to $7.49 a month for up to six months to lure back millions of subscribers

9/18/2021 1:15:00 AM

HBO Max streaming service halves its subscription fees to $7.49 a month for up to six months to lure back millions of subscribers

AT&T Inc's HBO Max streaming service has halved its subscription fees in a limited-period offer to lure back millions of subscribers it lost after dropping out of Inc's Prime video channels.

Prime video channels.The limited-time promotion offer of $7.49 per month - for up to six months - is available through Sept. 26 for users who accessed HBO via Prime video channels as well as all new and returning HBO Max subscribers, the company said on Friday.

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This is lower than the Prime video membership of $8.99 per month, plus taxes. HBO Max service is normally priced at $14.99 per month.The announcement comes days after WarnerMedia, which is owned by AT&T, stopped HBO subscriptions on Amazon's streaming service to establish direct relationship with subscribers.

1/2HBO logo is on display during an Apple event in San Francisco, California, U.S., March 9, 2015. REUTERS/Robert GalbraithRead MoreThe company would lose about 5 million subscribers it had gained through the e-commerce giant's Prime video platform, a source familiar with the matter told Reuters.

AT&T in July raised its forecast for global HBO Max subscribers to between 70 million and 73 million by the end of the year from its previous estimate of 67 million to 70 moreMedia companies are investing heavily in developing content and international expansion as the COVID-19 pandemic-fueled boom heats up competition among streaming services.

Read more: Reuters Top News »

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Japanese Stars Join Ansel Elgort in ‘Tokyo Vice’ Series for HBO Max and WowowJapanese stars Ito Hideaki (“Tokkai”), Kasamatsu Sho (“Flowers and Rain”) and Yamashita Tomohisa (“The Man from Toronto”) have joined the cast as series regulars on “Tokyo Vice.” The series is back… They should have cast Kentaro Sakagushi instead of the sexual predator Ansel Elgort.

After HBO Drops Off Amazon Prime, WarnerMedia Intros HBO Max 50% Off Deal — For All New or Former CustomersWarnerMedia is trying to help offset the loss of about 5 million HBO subscribers who had signed up through Amazon in the U.S. with an aggressive discount offer on HBO Max. As of Sept. 15, HBO subsc… *begins to complain about current customers not getting the same benefits* *suddenly realized he gets HBO Max for free with his AT&T account* I think this is good idea because they just cut the middleman (Amazon) Now It’s a direct customer relationship All live hbo channels are now gpne tho. Even after the 50 percent discount ends in a 6 months. There will still be no live channels. Gone. Poof.

HBO & HBO Max Content Chief Casey Bloys Says Company Is “Creative-Driven, Not Data-Driven”; Talks Importance Of European Content For Service – RTS ConventionAs HBO Max begins its European rollout next month, Chief Content Officer Casey Bloys said that programming strategy for the streamer will be driven by creative quality rather than data. Bloys, who … Cool then please RestoreTheSnyderVerse Glad Casey mentioned the success of 30COINS - an amazingly terrifying horror series worth checking out on HBOMax Well if you’re looking for creative quality renewInfinitytrain. InfinityTrain book 5 is already written for Christ’s sake and everyone knows it’s unbelievably high quality creative content.

‘How To With John Wilson’: HBO Sets Premiere Date For Comedy Series’ Second SeasonOn Thursday, HBO set a Season 2 premiere date for How to With John Wilson, announcing that it will return on Friday, November 26. The acclaimed docu-comedy series follows Wilson, a documentary film…

HBO Max’s ‘Tokyo Vice’ Adds Hideaki Ito, Show Kasamatsu & Tomohisa Yamashita As Series RegularsCast is being finalized on Tokyo Vice, the crime drama loosely based on Jake Adelstein’s 2009 memoir about a crime reporter on the Tokyo Metropolitan Police beat. Series regulars added include Hide… Lol so just when we were done calling out predator Ansel for being in West Side Story... here's a new production he's in! Absolutely ridiculous there was no excuse to not fire ansel from this yall really need to boycott this show Ansel Elgort still has a job Ugh 🤢🤮

HBO Max’s ‘Batman: The Audio Adventures’ Gets Release DateThe WarnerMedia division is also releasing the first two episodes of the Jeffrey Wright–starring series for free.