is joining the company in February as General Manager for HBO Max Latin America. He will report to Johannes Larcher, Head of HBO Max International and will be responsible for the rollout and management of WarnerMedia’s direct-to-consumer play, HBO Max, in Latin America. That service is expected to launch later this year.
Duran most recently served as Chief Commercial Officer for the digital unit of MBC Group, the Middle East’s leading media company based in Dubai, where he was part of the relaunch of the group’s flagship digital product, Shahid, overseeing all revenue streams and leading the marketing, distribution and analytics and support teams.WarnerMedia Announces Departure Of Luis F.
Before MBC Group, Duran held senior leadership roles at iflix, a VOD service focused on emerging markets, and TIMWE, a global provider of digital and traditional content solutions. “HBO has a stellar reputation as the go-to destination for premium programming throughout Latin America,” said Larcher, “and HBO Max will build on that foundation to offer a broader selection of entertainment content that will appeal to the entire household. We have set ambitious goals to make HBO Max a compelling and accessible streaming option in Latin America, and I am confident Luis and his team are ready to help realize this aspiration.
Joining Duran’s leadership team are Dionne Bermudez as Head of Product, Jose Calderoni as Head of Growth Marketing, Dainira Falk as Legal Lead, Maria Huntsberry as Talent Lead, Jesus Rodriguez as Head of Content Experience and Dario Tonelli as Head of Data, Insights & Planning.
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