Tie Dye, Resort 2021, Naomi Fry, Jonah Weiner, Esther Povitsky, Sleepover By Esther, Blackbird Spyplane

Tie Dye, Resort 2021

Have We Hit Peak Tie-Dye?

The Resort 2021 runways and a spate of new takes on the trend suggest the look will be with us long past lockdown.

8/14/2020 12:41:00 PM

'Like the ultimate comfort food, macaroni and cheese, tie-dye seems to have staying power, whether it's the artisanal version or the from-a-box classic.'

The Resort 2021 runways and a spate of new takes on the trend suggest the look will be with us long past lockdown.

Jul 28, 2020 at 9:27am PDTFor Fry, the print's presence on the runway “brings it to a different realm. It’s taking something that was associated with a particular look and moving it a register.” At this point, tie-dye “almost becomes a neutral,” she says. Like khakis, jeans, or a white T-shirt, it has become “part of the American fashion vernacular that’s not wholly identified with any one label or with any one movement,” she says. “[It] can be incorporated into a person’s look in a way that doesn’t have associations that completely kill it.”

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While she’s not a fan of the mass-produced iteration of the trend, Fry has a soft spot for tie-dye that feels authentic, like a homemade T-shirt she found on the street in Park Slope. “It was clearly handmade, that someone had made at camp,” she says. “When it feels more singular, or it’s less identifiable and feels a little bit more personal, I feel like that sort of thing is still quote-unquote OK to wear, and will probably continue to live on, as something relevant and not copycat-y.” Weiner’s preferred type of tie-dye is “something that a human hand made, full of idiosyncrasies and imperfections.” Along those lines, he says, “tie-dyed clothes might speak subliminally to the isolation that people are feeling right now—not to mention the vogue for making things at home, whether it's a shirt or a loaf of bread.” And indeed, at-home tie-dye is booming: Kacey Musgraves's merch store now features a

$99"self-care kit"that includes a DIY tie-dye kit.Certainly, diehard aficionados, the kind Fry calls “total trainspotters [who] can tell things I can’t, like ‘This shirt is from this tour from 1982'’” aren’t letting go of their spiral-dyed Grateful Dead grails anytime soon. “It's important to distinguish between different audiences when we think about this,” Weiner says. “There are Dead fans who looked great wearing tie-dye 10 years ago and who'll look great wearing it ten years from now, regardless of what people in the fashion world think. And at another extreme there's a super mass audience that will buy junky industrially printed tie-dye now because it's in ads on their Facebook feeds.” What he finds striking is that the two are, for now, coexisting: “Even though the mainstream has fully hopped onto the trend, that hasn't killed its appeal yet for fashion-minded people who fell in love with, like, tie-dyed Kapital pants a few years ago.”

Read more: ELLE Magazine (US) »

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i remember making my own tie dye when i was a kid. fun stuff! nevertheless, I can't say i am a big fan. I do love rainbow colors but for some reason it looks kinda busy to me or something

Have We Hit Peak Tie-Dye?'Like the ultimate comfort food, macaroni and cheese, tie-dye seems to have staying power, whether it's the artisanal version or the from-a-box classic.' Thank me

Jennifer Lopez Went Out in a Mask and Polo Ralph Lauren Tie-Dye SweatsA real flex. Fascinating.

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Get Happy: Dress in Tie-DyeColorful mood enhancers for long summer days. Thanks for the link to an article that thinks we'll buy 15 thousand dollar earrings in the middle of a global crisis. TypicalCapitalistBS OutofTouch Bourgeoisie

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