- Hasbro Inc will buy Entertainment One Ltd for about $4 billion in cash, expanding into the lucrative infant and preschool market by gaining access to popular TV shows like Peppa Pig and PJ Masks.
Last year, it spent about $520 million to add children’s entertainment and merchandising franchises, including the characters of the superhero TV show Power Rangers. “The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” Goldner said.
Hasbro sees annual run rate synergies of about $130 million by 2022, helped by savings from a portion of eOne’s toy business in-house and improving the profitability of its licensing and merchandising activities.Shares of Hasbro were down 5% in extended trading.
Even radiation peppa pig?
Does that also Involve the music division E1?
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