Has Halsey Settled Into a Grammy Genre?

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Even from an artist known for constant reinvention, Halsey turned plenty of industry heads with the June 29 announcement that Nine Inch Nails’ Trent Reznor and Atticus Ross had produced “If I Can’t…

had produced “If I Can’t Have Love, I Want Power.” Under Reznor and Ross’ supervision, the project certainly leans more alternative than prior Halsey releases but defies easy musical categorization, as its songs have garnered airplay and playlisting on multiple genre charts across radio and DSPs.

“Alternative is different than it was when that category originated, and St. Vincent’s record is quite different than Halsey’s,” says SiriusXM host Lori Majewski, who has championed the Halsey album on the air. “That’s why I think Capitol would be smart to have tried their hand at the rock categories. Today, what we used to think of as indie, we now think of as rock.”

 

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