After months of speculation, the former One Direction singer confirmed the launch of cosmetics and skincare company Pleasing during an interview with DAZED.
“It’s starting with nail polish, because that was kind of the birth of what it was for,” Styles, who often experiments with colourful manicures, told the publication. “Me seeing a colour on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.
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