. Their pairing has been a gift, the kind that comes along so rarely that it feels deigned by the gods. The suits – oh all those glorious suits – paired with Harry’s luscious mane, flared trousers and fabulous pointed boots. A floral shirt or one made from silk, undone enough to reveal the edges of a tattoo. The blessed fresco of Harry holding that piglet while wearing a golden coronet. Divine, heavenly; a holy image.
But that pig picture wasn’t the end of Harry’s relationship with Gucci. While a campaign earlier this year saw himand hanging with a bunch of swans , the former One Direction boybander turned solo superstar has teamed up with the fashion giant for another brilliant campaign. This latest campaign, the singer’s fourth, is for Gucci’s new gender neutral fragrance, Mémoire d’une Odeur, and once again showcases how creative director Alessandro Michele is bringing a fresh, innovative and exuberant creative edge to the brand.
However, it’s the campaign video that’s got us reeling. Shot in a castle in Rome, the short film looks like it could have been lifted from Ari Aster’s summer horror. Cavorting through fields and frolicking before the ruins of the"ghost village" Canale Monterano, Harry – joined by the likes of Harris Reed, Ariana Papademetropoulos and a diverse cast of characters – looks like he’s joined a cult .
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