already have a large presence. The recreational market has become a more intense focus for consumer brands as a result of shifts driven by the pandemic.
Harley-Davidson's share price is at a 52-week high — like many companies in this extended bull market — but remains well below its all-time peak.The company's iconic brand remains attractive, even as its financial fortunes have fluctuated. Younger consumers have shown an aversion to purchasing motorcycles for safety reasons, and vehicles in general due to the rise of ridesharing, as well as financial and urbanization trends, according to Nelson, and Harley's domestic demand has been waning for well over a decade.
"Instead of trying to increase its sales volume, Harley-Davidson is now trying to earn more profit from each sale, even if it means selling fewer bikes," Chung said.
Puts on my wrists.
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