Hannah Waddingham unveiled as star of Rakuten's first-ever Super Bowl commercial

1/27/2022 9:42:00 PM

The 'Ted Lasso' star and Rakuten have teamed up for a debut Big Game commercial appearance.

Sponsor - Ad Meter - Kia, Overall Positive

Getting into the Super Bowl commercial game for the first time, Rakuten is turning to Emmy Award-winning actress hanwaddingham from TedLasso fame as its star.

The 'Ted Lasso' star and Rakuten have teamed up for a debut Big Game commercial appearance.

only choice for the role, which seems to have a resounding influence from her side of the lens as well."I'm so excited to share that I've partnered with Rakuten for their first-ever Super Bowl ad," Waddingham toldUSA TODAY Ad Meter

via email."How cool is that?"The new teaser, appropriately titled"Evil Laugh," takes a sinister rehearsal and combines it with the comedic pitfalls you'd expect when trying to pull off a maniacal roar that would make Dr. Evil jealous.

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Simply put, Waddingham was Rakuten's first and  only  choice for the role, which seems to have a resounding influence from her side of the lens as well.InBev has used the Super Bowl for decades primarily as a vehicle to sell beer.," now defined as those hosting 5,000 or more people, regardless of whether they've been vaccinated against COVID-19.Email LOS ANGELES (CNS) -- Every fan attending the Super Bowl next month at SoFi Stadium in Inglewood will be given a KN95 mask, Los Angeles County Public Health Director Barbara Ferrer said Tuesday.

"I'm so excited to share that I've partnered with Rakuten for their first-ever Super Bowl ad," Waddingham told USA TODAY Ad Meter via email."How cool is that?" The new teaser, appropriately titled"Evil Laugh," takes a sinister rehearsal and combines it with the comedic pitfalls you'd expect when trying to pull off a maniacal roar that would make Dr. The company’s flagship beverage, Budweiser , will chart a return to the gridiron classic after staying on the sidelines in 2021 for the first time in 37 years. Evil jealous. The county's health order does not dictate the type of masks that spectators are required to wear and does not instruct fans to use the masks that will be provided. It's a perfect fit for the talented actress, who creates the intriguing unknown of a larger plot in a mere 15 seconds. Gone this year are the usual commercials for good ol’ Bud Light. Check out the exclusive first look below: As for the actual in-game ad? Waddingham  added: "Can't wait for everyone to meet my boss Leonardo … he's to die for. All visitors to the Super Bowl Experience will receive a free take-home COVID testing kit, with Ferrer estimating that 60,000 such kits will be distributed.

Watch out for the full commercial on Feb. Also on tap: At least one spot for Cutwater Spirits, a line of canned cocktails, in the brand’s first national commercial; Michelob Ultra Organic Hard Seltzer; and, yes, an ad for Michelob Ultra, a beer aimed at consumers who prize healthy lifestyles. Masks can be removed when people are eating or drinking, which “refers to the limited time during which the mask can be briefly removed to eat or drink, after which it must be immediately put back on,” according to the county. 13!" Rakuten joins the list of first-time appearances in the Super Bowl's national lineup this year, all of which will be part of the 34th USA TODAY Ad Meter ratings. Last year's top 15 included two debut brands, with one (State Farm) landing at No. Three beers, Busch Light, Michelob Ultra Pure Gold and Stella Artois, will get a smaller advertising spotlight. 8.A. . Anheuser often has an outsize influence on the tone of the annual football extravaganza.