Hanifa Used 3D Models to Launch Its Latest Collection on Instagram Live
Designer Anifa Mvuemba planned the groundbreaking digital show before the coronavirus pandemic made it essential.
Using 3D models is a natural next step for Mvuemba, who toldTeen Vogue,"designing content using 3D models and now an entire collection has been a complete game changer for me." And making the launch entirely digital has only been positive for the brand, as the designer revealed,"My decision to keep going could impact our customers for the better in ways I never imagined. That’s when I knew it was time."
Instagram is also the great leveler when it comes to fashion, as Mvuemba explained,"We know that some people may never experience a fashion week or Hanifa showcase, so we wanted to show up for our audience where they show up for us on a daily basis. That’s when Instagram became the obvious choice."
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Work with this queen rihanna VogueParis arycarangi
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