The brand's founder and designer,, told Fashionista backstage that her assistant originally suggested the gallery because its regalness felt fitting for the occasion. Not only is it Hanifa's first in-person runway show, but 2021 also marks the brand's 10th anniversary.
"As soon as I walked in, I was like, 'This is where we have to do it,'" Mvuemba said. "I didn't know if it was available, I didn't know if we were gonna get it, but I knew IThat determination is a hallmark of Mvuemba's ethos, both as an entrepreneur and as a designer. Last summer, for instance, when the coronavirus pandemic shut down in-person events,— a first-of-its-kind production in the fashion world.
At the time, her business was struggling. She was discouraged, unsure if she could find purpose during such a dark period. "I was crying to my team," she recalled. "I was saying, 'People are dying. We can't be selling clothes. Nobody cares about clothes.'" But Hanifa is built around inspiring women, her team reminded her. And so, they pivoted to the 3D models, and the rest is fashion history. "We worked hard to put that together," Mvuemba said. "And we weren't planning for it to be a viral moment or anything like that, but when it did happen, it was even crazier."
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