Halsey Has Entered The Beauty Chat
The singer Halsey announced the launch of her new beauty line about-face today.
. Now, all has finally been revealed.About-face launches with three distinct franchises: Light Lock, Matte, and Shadowstick. The Light Lock assortment includes face highlighters with ultimate shine in stick, powder, fluid, and lip gloss form. The Matte range includes velvety finishes with products like the Paint-It Matte Lip Colors, Matte Fix Lip Pencils, and Fluid Eye Paint. Lastly, Shadowsticks are precise cream shadow crayons in soft pastel colors. The launch includes ten different products in an array of colors across each category. All about-face products are vegan, cruelty-free, and formulated without gluten, phthalates, parabens, or synthetic fragrances.
Keeping to her vision of self-love, identity, and reflection, about-face is a creation of Ashley Frangipane (Halsey's birth name), with the brand's initials being a reflection of her own. The beauty brand focuses on a collection that is “For everyone, for everywhere, for every way with a dedication to products that are as edgy and non-conforming as the voice behind it," according to the press release.
Serving as founder and Chief Creative Officer, Halsey has had her hands in every step of the curation and launch,even stating on Twitterthat she did the makeup and photos for all the models during the campaign. So far, the campaign has featured people of various backgrounds and identities, emphasizing the theme of multi-dimensional makeup for everyone. headtopics.com
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