H.E.R. on Becoming the New Global Face of L’Oréal Paris, Her Hair-Care Routine, and How She Self-Soothes

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L’Oréal Paris announces HERMusicx as their new global ambassador.

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All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission., whose name stands for “having everything revealed,” has become less and less of an enigma. And while it’s easy to appreciate a little mystery in today’s oversaturated world, can you blame us for wanting to see more of H.E.R.?

Born Gabriella Sarmiento Wilson, the R&B superstar has already proved herself as a virtuosic singer and musician at just 24; one with over 12 million monthly listeners on Spotify and the prestigious acknowledgements to prove it. Last year, she won song of the year for “I Can’t Breathe,” a protest song she wrote in response to the police killings of Black people in June 2020, and was nominated for an Oscar for original song “Fight for You” for. This year’s Grammy Awards sees H.E.R.

Here, H.E.R. opens up about her meaningful new role, her beauty and self-care routine, and the thrilling year ahead.It’s been a dream of mine since I was a kid. I've always watched the Grammys and have seen some of my favorite artists of all time perform and give their speeches. So to now be in that position is kind of mind-blowing. There are so many other dope nominees, and a lot of dope female nominees, at that. So it’s really cool to see.

You’re also the new global ambassador for L’Oréal Paris, which is major on many fronts. What excites you most about this new role? I started performing on television when I was really young, like 10 years old, and when they would put something on my face, it was always? Like I remember going to the store with my mom as a kid, like, ‘Can I please buy this mascara?’ Can I please get this L’Oréal True Match? To think I'm working with just such a big brand… and what they stand for is even more special and important to me.Hair has always been one of those things for me, like it's always been.

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