After two years in the top spot, Amazon has ceded first place to H-E-B in the sixth annual dunnhumby retailer preference index.H-E-B supplanted Amazon as the top U.S. grocers in an influential industry ranking.
“H-E-B, Costco and Amazon are the three retailers with customer value propositions best built for long-term success,” the report said. “Digital has staying power but is no longer as key to driving short-term retailer momentum as it was from 2020 to 2021,” the report said. The rest of the top 15 with the highest overall customer preference scores are: 5) Sam’s Club, 6) Market Basket, 7) Amazon Fresh, 8) Trader Joes, 9) WinCo Foods 10) BJ’s Wholesale Club, 11) Target, 12) Aldi, 13) Shoprite, 14) Walmart Neighborhood Market and 15) Walmart.
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