The World Vapers’ Alliance has been promoting the health benefits of switching from cigarettes to vaping. Emails reveal the truth of who is behind the effort
The World Vapers’ Alliance has been promoting the health benefits of switching from cigarettes to vaping. Emails reveal the truth of who is behind the effort.
The key purpose of the BAT-backed campaign, according to the emails, was to get individuals to pressure their member of Parliament (in some cases the European Parliament) to roll back regulations. Specifically, the group is concerned about bans on vaping flavors, health warnings, as well as tax and price regulations, according to the website.
from French outletin a corner of its website—but did not produce evidence of BAT’s direct involvement.The WVAThe next panel on the site reads, “Back vaping. Beat smoking,” which appears to be a favored tagline.Notably, the group acknowledges that it is not a good idea for non-smokers to take up vaping, something pointed out in much of the research it provides. Instead, most of that research, as well as blog entries, push the health gains of trading smoking for vaping.
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Documents obtained by The Daily Beast also show that the WVA acknowledged internally that it was presenting a false outward image. An overview of its on-the-ground strategy in the Netherlands states that the group was engineering “seemingly organic letters.” “Our team will be carrying several variations of stationary in size, color, style in order to obtain a wide array of seemingly organic letters from all supporters. The image may tease the two characters will form a partnership as they attempt to rescue and fight the dinosaurs unleashed on earth. We will then quality control these letters, and schedule them to be sent to the targets in a frequency that the campaign dictates,” the document says. The key purpose of the BAT-backed campaign, according to the emails, was to get individuals to pressure their member of Parliament (in some cases the European Parliament) to roll back regulations. The house was a beige Colonial-style four-bedroom with prim hedges and a small, sloping lawn.
Specifically, the group is concerned about bans on vaping flavors, health warnings, as well as tax and price regulations, according to the website. Set four years after the last film, the upcoming sequel will have its lead characters travel across the globe and encounter creatures new and old. In addition to the digital efforts, the WVA also sponsored a ,” featuring a van with a pink boxing glove attached to the roof. This lobbying effort was first detailed in a November from French outlet Le Monde , which explored the connections between big tobacco, the WVA, the CCC, and the funding. That investigation pointed to an old donor connection between BAT and CCC—which CCC discloses in a corner of its website—but did not produce evidence of BAT’s direct involvement. RELATED: ‘Jurassic World: Dominion’ Image Reveals a New, Deadlier Kind of Raptor Colin Trevorrow returns to the director's chair after handling the first Jurassic World, and serves as a co-writer for the film with Emily Carmichael. Asked for comment, a BAT spokesperson provided a statement acknowledging that the company supported organizations that share its goal of “tobacco harm reduction.M.
” “Tobacco harm reduction underpins our purpose to build A Better Tomorrow by reducing the health impact of our business. Like many other companies, we support organisations that contribute to the debate on issues that are important to our consumers, in particular tobacco harm reduction,” the statement said. Jurassic World: Dominion stampedes into theaters on June 10, 2022. The statement did not mention the World Vapers’ Alliance by name. Asked why BAT would not want its involvement with WVA to be publicly known—if the group’s goals did indeed so closely comport with the cigarette company’s “purpose”—the spokesperson did not reply. The WVA website is thick with anti-smoking messaging. He wants to make the movies he writes about, but this will do for now.?” she asked, reading off the sheet.
The first thing that the WVA website shows viewers is a video featuring this warning: “Smoking is the leading cause of preventable cancer and cancer death.” The next panel on the site reads, “Back vaping. Beat smoking,” which appears to be a favored tagline. More From Marcos Melendez. “Vaping can save 200 million lives,” that panel continues. “2021 is the year we can take this opportunity, or lose it forever. Next are the fervent hobbyists—one of Winn’s regulars, for example, is a man who really enjoys carving things out of oak, “so he’ll buy anything oak”—and the decorators on repeat pilgrimages for a client, such as an interior designer I met, who was working for a woman who “loves everything parrots.
We need to act NOW.” The sprawling site features testimonials, literature, and a spate of research supporting various positive aspects of vaping. (One study is from the WVA/CCC.) Notably, the group acknowledges that it is not a good idea for non-smokers to take up vaping, something pointed out in much of the research it provides. Instead, most of that research, as well as blog entries, push the health gains of trading smoking for vaping. Prices ranged dramatically—a nice umbrella was twenty bucks; a hand-carved clock was just over a thousand dollars.
And while a knives-out anti-smoking mission may seem contradictory for a major tobacco company, it is consistent with BAT’s corporate strategy . Of course, BAT has shown no desire to pull the plug on its booming cigarette business. The multinational has a current market cap of nearly , according to Bloomberg, and counts among its holdings U.S.-based R. Another had a shower caddy looped around his finger.
J. Reynolds, makers of Lucky Strike and Pall Mall. British American Tobacco owns Reynolds, which makes Pall Mall cigarettes. Justin Sullivan/Getty But while BAT acknowledges that it’s good to give up smoking, the company doesn’t want to give up its nicotine delivery business—or tobacco. So, instead of urging smokers to quit, it urges them to start vaping. Winn began to slash prices—a chandelier went from twelve hundred dollars to seven hundred and fifty.
The “Tobacco” page of the BAT website says “the only ways” to avoid “the well-known health risks” of smoking are “to not start or to quit smoking.” But the next sentence dismisses quitting: “For those who still smoke, we encourage them to switch to scientifically substantiated, reduced risk alternatives,” the website says. The company, and the WVA, prefers the phrase “tobacco harm reduction.” (Several pages on the BAT site also echo the copy deployed by WVA.) After all, BAT markets cigarette alternatives, such as glo, a device that heats compatible (read: BAT-made) tobacco sticks, instead of combusting cigarettes. “Beautiful.
In the United States, BAT sells Camel Snus smokeless products, as well as vape systems Velo and Vuse—the first vape system to get regulatory approval in the states. In a fine-print disclaimer, BAT acknowledges “these products are not risk free and are addictive,” and “no reduced-risk claims will be made as to these products without agency clearance.” The multinational wants to build on that ground-floor space in the growing worldwide vape market, which in terms of regulation appears to be a less friendly space than in the United States specifically. Today, BAT, along with other tobacco and e-cigarette companies, is locked in a battle with global regulators. Some countries have banned vape products outright, and many have imposed taxes and restricted flavors—which anti-vaping advocates say appeal to non-smokers and young people, who could then get addicted to nicotine and take up smoking. I can’t part with it for less.
(Or keep on vaping, and paying for the privilege.) This battle space is, of course, familiar territory for cigarette manufacturers. In response, the company has adopted a familiar strategy, enlisting help from an experienced anti-regulatory nonprofit network to craft a fake grassroots “astroturf” lobbying pressure campaign. The World Vapers’ Alliance is the embodiment of that movement. And while the WVA is fairly clear about what it does, it is not clear about how it does it; the group does not mention that the major tobacco interests backing it stand to benefit handsomely from its mission.” She raised her own hands and shrugged.
But the WVA is also not clear about what it is . The site does not say whether the organization is a for-profit business, a nonprofit, a trade organization, or some other loose affiliation of advocacy groups. It certainly strives to give the appearance of the latter. All but one of the partner organizations on the site are vaping advocacy and “tobacco harm reduction” groups, in countries around the world, from Taiwan to Uganda to Poland. But there’s a notable exception: The United States is not represented. On the horizon lie the millennials, a fuzzy, aimless group often characterized as having little reverence for antiques and collectibles, and having no money to buy such things even if they want to.
There’s also one notable exception among that spray of vaping advocacy group logos: The CCC, which appears crammed into the third of four levels. And that group is the clue to the WVA’s organizational status—which is predictably, and purposefully, complex. If you want to give the WVA money, click the “donate” button on the site, and you get swept over to the CCC website. That page informs readers that the Consumer Choice Center is a nonprofit, registered in the United States under the IRS code as a 501(c)4 social welfare group—meaning it does not have to disclose its donors. And those donors are important—and familiar. My friends and I grew up on a profusion of cheap goods from Target and entered our first apartments lugging crackable, plastic under-bed drawers from Marshalls and Amazon.
Public records show that the CCC .